Boost Brand Performance USA Brand recognition is how well your target audience and potential customers can remember your company's brand and name your products. It shows how well your audience can tell the difference between your product and those of your competitors. Think about Starbucks as an example. You probably know their brand even if you don't drink their coffee. Their café has a glass case for sandwiches and cake pops, and the bottom is open so kids can get expensive bottles of water and boxes of apple juice. Visit us: https://cascadestrategies.com/qualitative-research/