Advantages of marketing automation for small business https://www.evernote.com/shard/s557/sh/e1c2fb8e-b39c-d8f5-59ea-700b64ad3962/9ec6a435d609b5b47a2320ffe57e9028 Sending the emails campaigns as well as the different follow-up messages, adding the sales calls to the schedule, sending the invoices and publishing on the social media are all the tasks that would ordinarily require a significant amount of daily time and effort. Essentially, a marketing automation plan can handle everything you need for customer relationship management.