The immediate response to increasing online demand to buy and sell was to join hands with big online marketplaces. These marketplaces already had an established brand online and a huge customer base. Small and medium-sized businesses started selling their products through the medium of these big giants. The setup, though easy to adapt to, was full of challenges. The primary one was getting lost in the crowd. Many similar businesses were selling similar products are varied prices. It is difficult to stand out or create customer loyalty. The second challenge was the commission paid to the marketplace owners. Even after so much effort, there was no guarantee that the customer would come back again. As a result, many started creating their own website and running their business from the same. But this was again possible for a privileged few or the technically equipped ones. They would either hire a third party to get the website up and running or hire a person to run the show. As said earlier, when we talk about small and medium business owners, they are the ones who started their businesses with limited capital. The ones who didn’t even know how to convert their existing bahi khata into a digital khata. Thanks to companies such as Digichal who developed a platform that covered most of the businesses and was easy to use. Apps like digichal offer a wide range of solutions for small and medium-sized businessmen. Their app allows them to create digital khata and at the same time create a free online digital store. How to use Nukkad Dukaan to create digital dukaan online? Nukkad dukaan is an app like Digichal that offers a platform to convert their offline shop into an online one, that too free of cost. The app provides options to create the list of items you sell and then use the app to track and manage orders. https://www.digichal.in/