Twitch chat functions on Twitch broadcasts are a good instance of this. "The Twitch chat is constantly moving and NBA 2K22 MT we're analyzing that absolutely to stay in touch with our viewers However, it's also great to receive feedback quickly, and so we're constantly making adjustments to our broadcasts... we're discussing "hey the viewers want this angle, and they want this behind the scene content." After we make the adjustments and give credit to the fans for the change and they're awestruck by the change." That taps into what Donohue describes as "almost becoming a requirement of younger consumers, where the expectation is that you're watching."

The NBA 2K League does not have to adhere to the traditional rules and regulations.
The major advantage is the ability to be played from anywhere. That feeds through into the new draft process as well as tapping into markets outside of the United States. The NBA itself has done an excellent work to grow the brand's visibility overseas However, so far, it's only playing individual games in destinations such as Paris, London and China. International divisions, long thought to be possible, are just an idea.

For NBA 2K League, there are no limitations. "There's plenty of greenfield the front of us in terms of expanding international expansion and growing the game in the world" Donohue explains. The Gen.G Tigers from Shanghai, an international expansion team of the NBA 2K League, was received into the league this season. They also hosted tryouts in London, Hong Kong and Seoul. "We're looking to continue in bringing in international players we are aware of." Donohue says. "It's definitely part of our plan for to Buy 2K22 MT have a European division as well as an Asia Pacific division," Donohue told reporters. He also said "it's more a question of when rather than if."