E-commerce Marketing is a platform for spreading awareness about products and services of business electronically. In traditional commerce, one has to go to physical stores for buying goods and services but in e-commerce, everything is available to the customers virtually. They can access it 24×7 while sitting at homes. E-commerce marketers use social media sites such as Facebook, Instagram, Google+, Snapchat, Pinterest, etc to promote their goods and services. They use digital content, social media, and email campaigns to attract customers and make them purchase online. E-commerce Marketing has many types i.e., Social Media Marketing, Content Marketing, Search Engine Marketing, E-mail Marketing, Influencer Marketing.

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