The lifeblood of your dental practice is your patients, and it may seem like you're on a never-ending quest to attract more. However, with a powerful online marketing tool like Google Adwords, you don't have to take weeks or months to tap into your dental market. Instead, you can get your company in front of those who need it near instantaneously, thanks to targeted marketing through search results. 

AdWords uses a laser-sharp focus on keywording and relies on two components to be successful: Pay-per-click (PPC) advertising and search engine marketing (SEM). Together, they help create an online advertising vehicle that gets your dental practice found on one of the largest global search platforms available.

Google AdWords for Dental Practices Produces Faster Results

Search Engine Optimization (SEO) is crucial to success with your marketing efforts, but it takes time to develop. This is where Google AdWords shines. Used in conjunction with other elements of your digital marketing strategy, AdWords can bring more traffic and leads that help to propel you to the first page of results when new and current patients seek you out. 

Below are the primary reasons Google AdWords is quick to produce results:

• You aren't limited to a single keyword at a time

• Campaigns can be paused and launched as needed

• Your ads get immediate visibility due to their top page display placement in search results

When using this powerful tool while your organic marketing efforts continue to cultivate, you can enjoy instant leads and traffic in the meantime. Further, the built-in metrics and analysis tools can help you track performance, click-through rates, and more.

Being able to boost your business for both the short and long-term is possible this way. SEO provides a future payoff that can only be accomplished with targeted content and backlinking. This builds your authority over time, which creates sustainable business growth for your dental practice. AdWords can help get your brand launched and start generating revenue until you reach that point. 

Boost Awareness of Your Dental Brand

Google AdWords for dental practices does more than boost website traffic, ad click-throughs, and lead conversions. It's an excellent vehicle to get your brand message out there to the public and increase awareness. Google has worked with several marketing agencies to analyze its capabilities to boost brand visibility. Studies have verified its AdWords service does help businesses in every industry achieve top-of-mind awareness in consumers using its search engine. 

Conduct Google AdWords Campaigns Through Gmail 

Another exciting feature of Google AdWords for dental practices is email marketing integration through Gmail. That's right. Take your digital marketing to a whole new level by reaching your prospective patients directly through their Gmail accounts! This service costs less than typical PPC ad campaigns, but they are user-friendly on both desktop and mobile platforms. 

Recapture Visitors to Your Dental Website

One of the most frustrating aspects of online digital marketing is reconnecting with visitors to your website. However, these are potential patients you don't want to lose, and Google AdWords makes it possible to reconnect with them!

Many dental websites have their fair share of window shoppers. These are prospects that have thoroughly checked out your pages of information but haven't committed to making an appointment. Through RLSA (Remarketing Lists for Search Ads) and Display Remarketing, Google AdWords makes it possible to target the visitors to come back and convert.

Here's how:

Remarketing on Display

With this feature, you can use banner images on different web pages that support advertising and directly target visitors to check out your page. In addition, by creating a remarketing list, you can customize your AdWord bids and advertisements to remind these potential leads of your services when they're searching for related information in Google searches and partner sites.

Remarketing on Search Network

This feature can conduct a remarketing campaign on Google's search network. Even better, you can add keywords so Google can better match search requests with those terms and your compiled remarketing list. This ensures any ads displayed in their results will be relevant. 

Gain Powerful KPIs to Measure Your Google AdWords Performance Accurately

One of the most significant benefits of advertising through Google AdWords for dental practices is seeing exactly how your campaign performed. You'll have access to crucial insights, including: 

• The number of leads it generated

• Cost per lead/click/impression

• Measure the effectiveness of your keywords

• Learn who interacted with your advertisements

• See how much traffic your ad brought to your dental website 

Edge Out Your Competition 

One of the disadvantages you face by not using Google AdWords is that your competitors probably are. When an individual is searching for dental services, you aren't prominently displayed like they are. This means instant business loss.

Understanding how your competition markets their dental practice and what ads are working for them is crucial. In addition, Google AdWords makes it possible to analyze other successful dentists in your service area, which means you can improve on their strategy and get more opportunities for new patients sooner. 

Get Google AdWords for Your Dental Practice

If you want to take your brand to the next level and start driving new business to your dental website sooner, you need Google AdWords. Not only will you grab the attention of online searchers needing a quality dentist, but you'll have the tools you need to recapture the leads that walk away. 

Concerned that the cost of hiring a professional marketing agency is too big of a risk? We understand! At Adit, we put our money where our mouth is with our Patient Booking Guarantee. This is our promise to you that until you do better than breaking even with our services, you don't pay a dime!