The dynamic ads allow you to display their products to users of Facebook who have already shown interest to visit your site. They are ideal for promoting all the articles in your catalog, engaging your customers, and generating more conversions.

1. Dynamic Facebook ads are not the same as other ads.

Admittedly, they look the same as single-picture, collectible, or carousel ads. However, they have the advantage of working through a single model, automatically generated, which serves to publicize the most varied articles. This way, it is possible to promote all the products in your catalog with a single template, avoiding the hassle of configuring them one by one.

2. Dynamic ads use Pixel or Facebook SDK.

Through these features, they are displayed to users who have already performed important actions on your website or application. At issue are, for example, unfinished views, conversions, or purchases. Thus, they reach people who are advanced in the buying journey and who have a real interest in your business.

Remember the last time you visited a website and clicked on a particular article? Later, when browsing Facebook or Instagram, were you surprised by advertising for that same product? It's dynamic ads working to increase conversion rates.

3. It is possible to broaden the target audience and reach more people.

The dynamic ads also can (and should) be shared with users who have not exercised any action on your site/application. All you need to do is activate the definition “ wide target audience ” so that the reach on social networks increases and reaches new potential customers.

The reach of dynamic ads is vast as they work on desktop and mobile devices. If a user sees a product on the tablet, it will be announced when, for example, accessing Facebook via mobile phone. In addition to this social network, the ads will also be available on Instagram.

4. Can create ads for the specific purpose of generating leads.

The standard dynamic ads direct users to an external page (usually a landing page ). In contrast, dynamic lead generation ads get information from potential customers on the spot, motivating them to fill out a form within the ad itself.

5. Take the opportunity to take different approaches to the customer.

a. Use cross-sells and try advertising add-on items to customers who have recently purchased ;

b . Give your customers multiple options. If the user has seen jeans that he has not bought on a clothing sales website, share an ad with those jeans along with others of the same style. Thus, the chances of the customer finding what he wants increase;

c . Present alternatives to unavailable articles. When a user clicks on an unavailable product, you announce a new, similar one that is in stock. That way, more than a sale, you can gain a customer;

d . Dynamic Facebook Ads let you share recurring items with your customers at the right time. For example, if you have a site of beauty items, you know that the face cream purchased by the customer should end after a few months. Why not anticipate the need and advertise the product in due course?

e. Remind those who viewed an item on your site but did not complete the purchase, that the item is still waiting for them. Share an ad and redirect the user to complete the purchase ;

f. Get an additional sale. If a customer has seen a bottle of wine in your online store, try it with a superior wine that has a higher conversion rate and makes more profit.

6. Dynamic ads do not display out-of-stock items or products that the customer has already purchased.

Your product feed informs Facebook of available stock so that out-of-stock items are not shared. In addition, whenever a purchase is made on your website, the ads are automatically no longer displayed to the customer.

7. In addition to products, it is possible to advertise services.

Dynamic Facebook ads don't just apply to selling products. You can advertise services (explanations, aesthetics, etc…) or even your blog. In this case, the catalog shows the various posts available.

8. Inventory processes are, after all, simpler.

Dynamic Facebook ads are an asset for companies, as they end up facilitating the inventory and cataloging of products available for sale.

Already working with dynamic Facebook ads? Tell us about your experience and your results. If you would like further clarification, leave us a comment or contact our team directly.