Store location data is booming!!!

As per the eMarketer survey, location data was amongst the top emerging areas, which marketers had allocated budget for in 2019, ahead of some technologies, which are emerging very fast including Artificial Intelligence and the Internet of Things. Store locations data have become enormously valued and if you have data, you will need a data scraper for sure. 66% of the retailers believe that permission-based geo-tracking is a crucial element of their businesses.

So, integrating location data with marketing efforts has become extremely important and comes with many benefits. Let’s understand these benefits and also understand exactly what the location data is.

Locations data is gathered from the visitors of your retail outlets or website and provides you data about where they are retrieving this from as well as how they do it. It gives insight into how the consumers behave and move in real-time. This adds one more layer of the element to the customers’ behavior. Now, let’s go through the location’s data advantages.

Advantages of Store Locations Data

• Real-Time Targeting

The simplest benefit of store location data is, it permits to do real-time targeted advertising. In case, you understand where your prospective consumers are, you can immediately deliver customized marketing messages which get a better chance of echoing.

The study says that about 71% of the franchise businesses believe that they are utilizing mobile locations awareness ads for reaching their targeted audiences and about 84% of them are utilizing targeted social ads that have location components.

As so many third-party plugins and platforms available, there are many opportunities for serving location-targeted ads in real-time. You may also familiarize your marketing determinations to particular people through geo-fencing with certain principles (for instance, in the neighborhood of something) as well as through delivering tailor-made creatively (provides that create with the sense of proximity-based reminders, urgency, and more.)

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