One of the principles of WEB is "Test anything, it doesn't mean anything!". This is because, after some experience in the field, we can say with certainty that you can not know in advance which strategy will work best, which is also true in terms of increasing online sales.

The basic idea is that testing can determine which strategy works and which doesn't, and this is the most effective method of increasing online sales.

5 of the safest methods tested by increasing online sales are:

1: PRODUCTS OR SERVICES OF INTEREST ON THE FIRST PAGE


Promoting products of interest on the first page of the online store. The presence of only a few products on the first page, with optimized and attractive descriptions in terms of content, can lead to increased sales.

Improving visibility through banners, slideshows, large images, and detailed descriptions can provide greater chances of conversion into sales. Detailed promotion of products on the first page can provide an increase in sales.

2: VARIOUS PAYMENT METHODS


Several payment methods offer customers the opportunity to choose the one that is most suitable for them, for the one with which they feel more comfortable or safe.

Many online stores include at least two payment methods: cash on delivery and online payment by card.

Cash on delivery should be found among the payment methods offered. Large companies, such as Amazon, have not given up on this method, despite technological advances.

Online payment by card is the second payment option that should be found on any online store. For customers who want to pay by card for various reasons, this payment option will be very useful.

# 3: ONLINE / LIVE CHAT SUPPORT


Online support has become a very effective method of increasing sales. By accessing a page or a product, the user gets in touch not only with the respective product or service but also with the operator that offers online support.

The online support offers you information about your users, about what products they view, what services and thus you can help with useful details.

4: PRODUCT PRICE AND PRODUCT RECOMMENDATIONS


The price of the products is an important factor. A significant percentage, over 60%, of the abandoned baskets is due to the total price.

Some of the methods that can lead to solving this problem are:

establishing competitive prices compared to the competition
offering discounts over a certain amount
offering a discount when the user wants to leave the website
offering discount vouchers


5: ADVERTISEMENT PAID ON GOOGLE AND / OR FACEBOOK


Pay-per-click promotional campaigns run on Google AdWords and/or Facebook networks can bring you a targeted audience with a high probability of conversion.

Implemented correctly and efficiently, PPC promotion companies can bring you more buyers in a very short time.