Did you know approximately 5 billion searches happen on Google every single day?

According to recent research from experts, it has found that 33% of people go with search engines to discover a new brand. That means people are using search engines as a source to find the answers to their queries. The reason why content creators, marketers are focusing on different marketing techniques is to make their content visible to the search results. 

SEO and SEM are the two heroes of online marketing, where one has the power to rank your website on top of the search engine result page without spending a single penny. In contrast, others can give the same results by spending a penny.

But which one is paid- is it SEO or SEM? Or Which of them is good for my business?

Are you striving to know the answer to these questions/ 

Cheer up, you’ve found the right place: Yes, you will get all your answers related to SEO vs. SEM!

We will dive into the difference between SEO and SEM after learning the basics of both terms, including their benefits. 

So, let’s start with SEO.

Table of Contents

• What is SEO?
• Why Do You Need SEO For Your Business?
• What Is SEM?
• Why Do You Need SEM For Your Business?
• SEO vs. SEM:  Similarities
• SEO vs. SEM: What Are The Differences?
• Difference Between SEO And SEM
• Ending Words!

What is SEO?

SEO, sometimes also called Search Engine Optimization, is a search marketing tactic that targets a website’s traffic, authority, visibility, and much more. It’s the art of optimizing a web page for search engines like Google, Yahoo, Bing, etc., so that they recommend your content to the right searchers. 

Besides, if you are looking for a non-paid search marketing practice, SEO occupies this space. In another way, it helps to make your website rank top in search engines without paying a single penny. 

View - https://www.xebi.com/digital-marketing/sem-vs-seo-which-is-the-wise-choice-for-marketers