India Cosmetics Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 5.9% (2025-2033)

With a rising middle class and growing awareness of beauty and personal care, India's cosmetics market is experiencing rapid expansion. According to the latest report by IMARC Group, The India cosmetics market size reached USD 14.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033. 

India Cosmetics Industry Trends and Drivers:

The India cosmetics market is expanding rapidly, owing to several key factors. Primarily, the market is driven by increased disposable incomes, especially among metropolitan populations, rising social media influence as well as growing consumer awareness of personal grooming. Besides this, the expanding presence of global and domestic brands, coupled with innovative product offerings, is catering to the diverse beauty and skincare needs of Indian consumers. Additionally, a shift towards natural and organic cosmetics, driven by heightened awareness about the harmful effects of synthetic ingredients, is reshaping the dynamics of the India cosmetics market. In line with these factors, the growing penetration of e-commerce platforms is making cosmetics more accessible, even in tier 2 and tier 3 cities, further fueling the market's expansion.

A significant trend in the India cosmetics market is the increasing demand for gender-neutral and inclusive beauty products, addressing a broader spectrum of consumer demographics. Furthermore, brands are leveraging advanced technologies like AI and augmented reality (AR) to offer personalized product recommendations and virtual try-on features, enhancing the consumer shopping experience. In addition to these factors, the popularity of herbal and ayurvedic products is rising, driven by the cultural preference for traditional remedies. Moreover, the cosmetics sector is also witnessing a surge in demand for sustainable as well as eco-friendly packaging, reflecting the growing environmental consciousness among consumers. Consequently, the development of organized retail channels and increased marketing efforts by companies are anticipated to drive the expansion of the India cosmetics market over the forecasted period.

Grab a sample PDF of this report: https://www.imarcgroup.com/india-cosmetics-market/requestsample

India Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others 

Category Insights:

• Conventional
• Organic 

Gender Insights:

• Men
• Women
• Unisex

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others 

Regional Insights:

• South India
• North India
• West and Central India
• East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145