A branding design agency is usually a company that specializes in re-branding and developing brands. The main role of such a company is to develop, plan, implement and measure branding plans for their clients, which include branding strategy in all its forms. Branding agencies help in designing and implementing a well thought out brand strategy for a company, which ensures the company's growth and success. Branding agencies not only help in the development of a particular brand, but also help in improving the strength of the brand. A branding firm usually provides branding consultancy services to a company by offering their expertise and guidance on issues like designing a logo, developing a corporate identity and getting corporate branding done in a proper way.

The best branding agencies work closely with clients to get the best out of their business and maximize their profitability. A good branding company should have in place an effective marketing mix, which should include traditional marketing techniques, as well as modern ones. A good branding company should work closely with both small and large organizations, which means that there should be a proper balance between global and local marketing.

One of the main roles of the advertising agencies is to create a brand image for a company. This helps in increasing the awareness of the target audience about the product or service. A good brand image should include a consistent design, a logo, a color scheme and relevant information about the company. The branding agencies usually work in tandem with marketing agencies, so that they can increase their respective clients' visibility. Some advertising agencies also work as part of the creative team of the company, and they help in providing fresh and unique content for the website.

Another important role that a good branding agency can play is in providing advice and consulting services to their clients. They can help in providing solutions for specific problems which the client is facing. These solutions can include new product designs, innovative ideas and new advertisements. A branding agency should always maintain good relations with other reputable agencies, so that they can provide their valuable inputs.

A number of branding agencies have in-house design teams, while others depend on external designers. An advantage which they possess is the ability to stay abreast of the latest digital and online trends, which give them an edge over their competitors. These firms also have the expertise and resources to make the necessary changes to their existing branding styles, when needed. They may also be capable of developing new styles to fit client messages and audience preferences.