Lawyer web design, like most other businesses, is a dime a dozen. The internet is full of potential law firms just waiting to assist you with your legal query. One of the crucial factors to making your legal practice stand out is the first step to being a cut above the rest. One way to achieve this is to follow best law firm website design and law firm SEO company practices. Having a stellar website is critical in showing your law firms’ professionalism and ability to be relevant. Websites are much easier to create today than they were a few years ago, so it’s relatively easy to get a site whipped up in no time. There are, however, a few elements to put in place to ensure your law firm website is not just another run-of-the-mill “one size fits all” website. Law Firm Website Design Tips to Consider In 2021 An important point to remember is that your legal practice is still a business, first and foremost. While it may be your company’s vision to assist people with legal issues, your law firm still needs to generate a projected amount of revenue to remain in business. With that in mind, creating your custom law firm website design should have a few critical elements in place to ensure that you not only advertise your legal services but continue to attract new business. Let’s look at eight of the most essential lawyer web design elements you must pay attention to. Identify Your Target Audience The first step in having an effective website for your law firm is to identify your desired target audience. Having a clear indication of this will determine the tone of how you’ll create and market your legal practice. For instance, if you specialize in dealing with work-related issues, you need to ensure your approach and language use speaks to those types of people. Language should be clear and without any hidden messages. Brand Logo and Colors When it comes to creating your website, remember that it needs to be a visual representation of your business. Professionals recommend using your law firm logo with brand colors on your website. Potential clients should instantly associate your site with your law firm. When perfecting your logo design, consider the basics that should be in place. Some of these include: ● Use whitespace effectively to make your law firm website design look professional. ● Use high-quality images and place them prominently, preferably on top of your site. ● Use professional-looking fonts throughout the whole website. ● Ensure pages load at a reasonable speed rate. Slow loading pages will provoke the potential client to click on another site. ● Make your page easy to use and rattle between links. Get to the point quickly. Users will get bored if it takes them too many clicks to get to the relevant information. Review Your Competition With so many other law firms competing for the same space in the market, it’s essential to know what your competition is up to. Review the content they’ve placed on their websites. Use this information to better your lawyers web design. It’s essential to identify and highlight your advantages. Determine what it is that does your legal practice better than the rest. When creating your website, ensure you advertise this aspect prominently. Optimize Your SEO Your law firm website should also consider search engine optimization (SEO). This means you want clients searching for law firms on Google or other search engines to find your law firm’s website instantly. A few tips to get higher rankings in SERPs are listed below: ● Use proper formatting. Your site should be easy to read by clients and search engines. ● Use contextual links as this will allow potential clients to understand what they’re linking to. ● Use proper names for any images used, so-called “alt” attributes. It makes it easy for search engines to find your law firm’s website for relevant users’ search queries. Having an exceptional law firm website design is excellent. However, if there is no strong call to action, your potential client will just click on another site. You can use testimonials from past or current clients to create credibility and trust with new clients. The more you show potential clients that you can win their cases, the more interest they will show toward your business. Your website should also have a call to action that focuses on getting clients to “ACT NOW” or “MAKE THAT CALL TODAY!” Conclusion Don’t lose your clients because you have a slow website. Look into getting private and managed web hosting so your site can be placed on a remote server for faster speeds. You should also run-of-the-minimize it using tools to work on all internet-compatible devices. This is so users can access your website through their smartphones, tablets, and PCs without hassle. Optimizing your lawyer’s web design is an effective way to generate new clientele. It shows people that your legal practice offers professional assistance that has the potential to win cases. An updated law firm web design is just another step in ensuring your eventual success. If your website needs a makeover, use our tips to make your legal practice the best around town!