The POEM framework in digital marketing depicts the different ways a company interacts with its audience. It stands for, Paid media, Owned media, and Earned media. This combination helps businesses boost the credibility of their brand, drive greater engagement, and expand their audience. In this organized framework all areas of digital marketing work together to create an efficient and effective approach.

Check what each of the media means and how they work:

Paid Media: It involves all the ads that the company pays for. It includes ads on television, radio, social media platforms, and search engines. Nowadays, social media ads are on top, which is why a good social media strategy is a must for every company. Paid media brings immediate visibility & traffic and this is why an effective digital marketing strategy.

Owned Media: The existing customers and their nurturing come under owned media, which can be done via email and by providing them with good high-quality content. 

Earned Media: It indicates the reviews and feedback given by the customer to the company. In a sense, a good review is earned by the company which is why called earned media. Reviews and feedback work like word of mouth to enhance the company’s trust and build a good brand reputation. 

POEM framework in digital marketing is an effective strategy and has great potential to give your company a turn toward success.