Due to COVID-19, the Healthcare sector is evolving, and so is their website design. This article talks about the trends in Healthcare website design in 2021.

Healthcare website design trends in 2021

Website designing is constantly evolving. But the year 2020 and 2021 has seen notable changes in the healthcare website design, due to the pandemic of COVID-19. 

Many health care centers provide their online services to suitable patients. The change has also impacted practice sites. It also changed their way of engaging with the present and future patients about their new process and services.

Healthcare website design trends in 2021

• Voice UI

Most of us use voice UI. So to improve the user's experience, hospitals are adding VUI as a part of healthcare website design. Patients can use VUI to know about locations, wait time, etc. It helps to save their time to call the front desk. 

Hospitals can also use VUI in various other ways. For, e.g., Prescription refills, billing, etc.

To add VUI to your website design, you need to track your customers' journey. 

Build a VUI based on standard and simple searches like:

• When can I get the next appointment?

• Where is your clinic located?

• Which insurance does your clinic accept?

You can also hire a web designing expert for it.

• Mobile-first design

Half of the website traffic comes from mobile phones. So, many of your future patients visit your website using tablets or phones.

It urges every hospital to turn to mobile-friendly website design. It is also a technique for healthcare SEO. It improves your search rankings.

To go for the mobile-first design, you need to make sure certain things like

• Make your content concise.

•  Prominent and visible call to action buttons.

• Hyperlink the email ID and phone number to make it easier for anyone to click and call or send mail using a phone.

• Smart content loading

In 2021, sites are moving towards lazy loading rather than eager loading. Because it improves the speed of the website as well as reduces the bounce rate.

Eager Loading loads the entire web page. It badly affects the loading speed. Whereas lazy loading loads the content, the visitor is viewing currently. So, it improves the speed of the website and helps in healthcare SEO.

Lazy loading is used chiefly on web pages with lots of videos, photos, and other media.

• Concise yet attractive  content

In 2021, we are noticing that healthcare websites are limiting the number of words on their website. Instead of providing detailed data, they are focusing on crucial points. 

They are using various subheadings and bullet lists for it. However, it reduces the time the user spends on your side. But it also provides a way to solve the query of users who want quick answers. 

Because it's evident that if a user is looking for treatment, he won't be reading all the content on your website. Remember to keep your content concise and attractive. 

• Minimalism

Minimalism means making your interface simple by deleting unnecessary elements. In short, it is doing more with less.

In the Healthcare sector, you must make a good image of your services in your new patients’ minds. Thus, minimalism is the trend in Healthcare website design in 2021.

It also helps you to reduce the loading time of your site. Hence, it enhances the user experience and gets more engagement.

To practice minimalism on your site, you need to audit your site. 

While auditing, you must consider the following factors on the website:

• Primary color
• Font style
• Font colors

After auditing, you can hire a health care web designing expert to help you include minimalism on your site.

Summary

In 2021, sites are moving towards lazy loading rather than eager loading. Half of the website traffic comes from mobiles. It urges hospitals to turn to mobile-friendly healthcare website design. Minimalism means making your interface simple by deleting unnecessary elements.

It also helps you to reduce the loading time of your site. It enhances the user experience and gets more engagement.