The latest report by IMARC Group, titled “Nail Salon Market Report by Service (Manicure, Pedicure, Nail Extensions, Nail Art), Age Group (Below 18, 19 to 40, 41 to 60, Above 60), End User (Men, Women), and Region 2024-2032“, The global nail salon market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.

Industry Trends and Drivers: 

• Emphasis on Hygiene and Safety:

In the wake of the coronavirus (COVID-19) pandemic, nail salons are prioritizing hygiene and safety measures to build customer trust. Enhanced sanitation protocols, such as the use of hospital-grade disinfectants and single-use tools, have become standard practices. Many salons are also investing in air purification systems to reduce airborne contaminants. Additionally, contactless payment options and digital check-ins are gaining traction, allowing for minimal physical interaction. Salons that effectively communicate their hygiene protocols through marketing strategies are attracting more customers, particularly those concerned about health and safety. This focus on cleanliness reassures existing clients and helps in attracting a new customer base. The trend is expected to continue, with consumers increasingly prioritizing hygiene in their choice of beauty services.

• Eco-Friendly Products and Practices:

As sustainability becomes a growing concern, nail salons are increasingly adopting eco-friendly products and practices. This includes the use of non-toxic, vegan nail polishes and organic skincare products, appealing to environmentally conscious consumers. Salons are also minimizing waste by opting for refillable product options and implementing recycling programs. These organic products do not lead toward nail damage. The shift toward sustainability caters to a niche market and aligns with the broader trend of consumers seeking brands that reflect their values. Salons that embrace eco-friendly practices and sustainable, organic products are likely to enhance their brand image, attracting a loyal clientele committed to sustainability.

• Personalized Services and Experience:

The nail salon market is witnessing a shift toward personalized services that enhance customer experience. Salons are focusing on tailoring services to individual preferences, whether through customizable nail designs, personalized skincare treatments, or bespoke product recommendations. The use of technology, such as mobile apps for bookings and preferences, allows salons to gather data on customer likes and dislikes, further personalizing the experience. Additionally, many salons are integrating relaxation techniques, like aromatherapy or massage, into their services to create a holistic experience. This trend is improving customer satisfaction and fostering loyalty, as clients are more likely to return to salons that offer unique, tailored experiences.

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Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Service:

• Manicure
• Pedicure
• Nail Extensions
• Nail Art

Manicure accounts for the majority of shares due to its widespread popularity as a regular beauty maintenance treatment across various demographics.

Breakup by Age Group:

• Below 18
• 19 to 40
• 41 to 60
• Above 60

19 to 40 age group dominates the market as this demographic is highly engaged in personal grooming and beauty services.

Breakup by End User:

• Men
• Women

Women represent the majority of shares as they are the primary consumers of nail care services globally.

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific holds the leading position owing to a large market for nail salon driven by high consumer demand for beauty services, rapid urbanization, and growing disposable incomes in countries like China and Japan.

Top Nail Salon Market Leaders:

• Alluring Nails & Tanning
• Essie (L’Oreal Group)
• Hana Nails Salon
• JJ Nails & Spa
• Lotus Nailbar & Spa
• Milano Nail Spa the Height
• Revive Nails & Massage Therapy LLC
• Soho Beauty & Nail Boutique
• ZaZaZoo Nail Salon

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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