Australia Smartphone Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 1.60% (2024-2032)

The Australia Smartphone Market is experiencing significant growth, driven by consumer preferences for convenience and time-saving solutions. According to IMARC Group, the market is projected to exhibit a growth rate (CAGR) of 1.60% during 2024-2032.

Australia Smartphone Market Trends and Drivers:

The increasing demand for fifth generation (5G)-enabled devices, along with technological advancements, represents one of the key factors propelling the growth of the market in Australia. As 5G networks are expanding in the country, users are looking to upgrade their smartphones leveraging faster data speeds and enhanced connectivity. This technological shift is enabling manufacturers to introduce new models compatible with the latest technologies.

Besides this, the rising number of mobile-centric services, such as mobile banking, e-commerce, and entertainment streaming, are increasing the reliance on smartphones for a wide range of daily activities, thereby catalyzing the demand for high-performance devices. This transition in user behavior is resulting in frequent upgrades to more versatile smartphones with better processors, larger storage capacities, and enhanced security features, which is contributing to the market growth in the country.

Moreover, users are considering eco-friendly options, including smartphones made from recycled materials or brands emphasizing responsible manufacturing practices. This focus on sustainability is encouraging manufacturers to adopt greener production methods and products with a focus on environmental consciousness, thereby stimulating the market growth.

Mobile gaming is also becoming a mainstream activity as users are seeking smartphones providing a seamless gaming experience, prompting the introduction of gaming-specific features and performance upgrades. This trend is motivating users to opt for premium smartphones that can handle intensive applications and deliver smooth gameplay, which is positively influencing the market in the country.

In line with this, innovations in camera technology, battery life improvements, and foldable designs are attracting users and driving the demand for the latest smartphone models. Furthermore, the shift towards remote and hybrid working models, coupled with the growing reliance on devices for work-related tasks, such as video conferencing, document management, and communication on the go, is creating the need for smartphones supporting productivity and collaborations.

The demand for smartphones with large displays, multitasking capabilities, and robust software integration is also increasing the sales of business-oriented devices that are catering to professionals seeking efficient mobile work solutions. Apart from this, easy accessibility to trade-in programs and flexible payment plans is simplifying the process for users to upgrade to the latest models without large upfront expenses, thereby offering a favorable market outlook in Australia.

Download sample copy of the Report: https://www.imarcgroup.com/australia-smartphone-market/requestsample

Australia Smartphone Industry Segmentation:

The report has segmented the market into the following categories:

Operating System Insights:

• Android
• iOS
• Others

Display Technology Insights:

• LCD Technology
• OLED Technology

RAM Capacity Insights:

• Below 4GB
• 4GB - 8GB
• Over 8GB

Price Range Insights:

• Ultra-Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid- to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

Distribution Channel Insights:

• OEMs
• Online Stores
• Retailers

Regional Insights: 

• Australia Capital Territory & New South Wales  
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia 

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145