Letters as compared to emails are considered the most impactful means for communicating with clients or organizations. They serve as legal documents for building business relationships or exchanging business information. As a brand is to a company, in the same manner, a letterhead is to a business. That’s means, the importance of letterheads to a business is not undeniable. A business letter containing well-designed and effective letterheads delivers a sense of professionalism to customers and without this important factor, it can be a great cause of repulsion to your clients for agreeing to your business deals or establishing a relationship.

Why get an effective letterhead for fulfilling business purposes?

Letterheads being the foremost element of your business letters should be meticulously designed to leave an impression on the clients, customers, or organizations. Letterheads Printing is extremely important to businesses due to a number of reasons offered by them.

• Marketing tool

Letterheads are another effective and powerful marketing strategy acquired by businesses to clutch the audience’s attention towards your brand. Letterheads containing the company’s name and logo will create a strong brand recall and make your brand memorable to your clients.

• Business reputation

Letters serve as a purpose for strengthening the business communication with your clients which in turn will reinforce your business reputation among your clients. Moreover, it also conveys credibility to your audiences that reflect your high values and enhance your business image in the eyes of your clients. Every time you send out your letters containing effective letterheads will retain your positive reputation on your business clients.

• Professionalism

Communicating with your clients through effective letterheads will show off your professional brand image and set your high standards in the minds of the receivers. Moreover, it also delivers your formal and professional tone in your communication.

• First impression

Maintaining a first good impression is vital to make your brand successful in the long run. Business letters with letterheads will make a good impression of your company on customers and portray your genuinity and reliability.

Essentials of letterhead printing

A letter paper containing a company’s letterhead is considered a legal form of document that acts either as a binding contract between two organizations or as a medium to communicate with the clients, affiliates, or companies in the most professional manner. So, while sending your business letters, make sure to consider the following dos and don’ts while getting effective letterheads printing for your business.

1. Color

Giving attractive colors to your letterheads is the most ideal approach to draw attention the receiver’s attention towards the letterheads. Color can bring great impact to your letterhead design and creates an association, thus, reinforce branding.

Don’t give too fancy or crazy colors to your letterheads as it will look mismatched and make it look difficult for customers to recognize your company right away. Don’t use more than 2-3 colors otherwise it will provide difficult readability. However, avoid flooding the entire design of the letterhead with colors that will leave a negative impression on the receivers.

2. Design

Make the design of your letterheads look incredibly modern and appealing by integrating captivating themes or images to add a touch of style to the letterhead design. Moreover, you can also add creative borders to add more styles to the letters. Also, you can add the logo of your company to the letterheads for instant recognition by the target audiences. A well-designed letterhead will deliver your professionalism and reflect your high standards on the receivers.

Don’t fill the letter page with extra designs that leave less room for adding necessary content to the letter paper. A cluttered design will give a poor and unprofessional outlook to the letterheads and give an unpleasant appeal to the receivers.

3. Font

Make sure to choose the right typography including the font size and font style that provide easy readability to its readers. The font size and font style should be simple and easy to read.

Don’t use too fancy font styles and too small font size that makes it difficult for your readers to read your letterheads. Avoid using calligraphic fonts that make it difficult for the readers to read.

4. Paper quality

The paper quality for your letterheads conveys professionalism and creates a dominant impression on the receivers. Make sure you choose the right paper and good paper thickness that makes the printing easier.

Don’t settle for low-quality paper material for the sake of saving the cost. The paper thickness should not be too low that it affects both the durability and printing quality.