Customers today are increasingly relying on their mobile devices for all their daily needs including shopping, payments and service requirements. This changing behaviour of customers has led to tremendous growth in mobile commerce with businesses witnessing increasing traffic and sales coming through mobile apps and websites. As per recent surveys, nearly 50% of the online transactions are now happening through mobile. This growing adoption of mobile commerce by customers has forced businesses to make necessary changes to their operations and digital ecosystem to win in this new mobile driven world.

Omnichannel Experience is Key for Mobile Commerce Solution Success

To succeed in mobile commerce, businesses need to provide seamless omnichannel experience to their customers. This means enabling customers to complete their tasks effortlessly across all channels - mobile, desktop and stores. Customers should have same consistent experience irrespective of which channel they use. They should be able to start a task on one channel and complete it on another. For example, a customer should be able to browse product catalog on mobile app, add items to cart and complete purchase on desktop website. Or check availability and pickup order in-store which was placed online.

Businesses are deploying technologies like responsive web design, progressive web apps, mobile site and dedicated apps to provide unified experience across channels. They are also integrating different channels to share customer profiles, orders, inventory, payments etc. to deliver frictionless experience. This omnichannel strategy is important as many customers prefer mobile to browse options but complete purchases on desktop or visit stores for trying or pickup. A consistent experience across channels increases conversion and customer satisfaction.

Personalization is Crucial for Mobile Commerce Solution Success

Personalization has become the key driver for customer loyalty and retention in today's highly competitive markets. However, delivering personalized experience becomes more challenging in case of Mobile Commerce Solution due to limitations of mobile screens. Businesses are leveraging technologies like artificial intelligence, machine learning and customer data to power personalized recommendations on mobile. They are analyzing customer behaviour patterns, past purchases, demographics, location etc. to surface highly relevant and personalized product suggestions.

Many companies have also integrated personalization capabilities within their mobile apps. Customers can create profiles mentioning preferences, wishlists etc. which helps businesses recognize them across visits and devices to deliver tailor made recommendations and promotions. Tools like dynamic carts remember frequently bought together items to recommend upsells and cross-sells. Overall, personalized experiences make customers feel valued and increases average order values significantly, which is critical for growing mobile commerce business.

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