FuboTV has launched a proprietary connected TV ad format called 'The Triple Play.' 

Fubo.tv/connect Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced it is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. The next iteration of Fubo's continued ad innovation, The Triple Play is a unique opportunity to feature advertiser-branded video content on the highly-visible home screen of Fubo's premium CTV platform.

Available in the coming days, The Triple Play will launch sponsored by a major national retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo's home screen.

The new high-impact ad unit allows advertisers to strategically position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen.

Upon opening the Fubo product, subscribers are typically greeted by our interactive home screen, which will feature The Triple Play module. The Triple Play display includes a branded banner and a custom content carousel showcasing curated live and on-demand programming. It will also display an advertiser's clickable branded content video within the curated programming playlist.

The branded video can be outfitted with a QR code for deeper engagement. Additionally, the advertiser's rotational mid-roll spots will appear within all of the on-demand content within the custom programming playlist. The activation incorporates branded and themed backgrounds, custom titles, logo entitlements and content with the goal of creating an immersive brand experience.

The new ad format reflects Fubo's continued ad innovation. At this year's NewFronts, Fubo unveiled a suite of four new innovative CTV ad formats that expanded the volume and variety of its ad inventory with a focus on customization, interactivity and engagement.

Read the full press release Fubotv/connect