Global Air Freshener Market Overview:

According to MarkNtel Advisors study the Global Air Freshener Market is projected to grow at around 3.8% CAGR during the forecast period, i.e., 2024-30. The growth of the market would be propelled mainly by the mounting demand for air care, ever-rising concerns over indoor air quality, increasing urbanization, improving living standards, and the surging availability of new & innovative air fresheners.

Key Findings of the Study: Air Freshener market

Global Air Freshener Market Driver:

Ever-increasing Focus on Maintaining Clean & Pleasant Indoor Environments - There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there's an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, & areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2024-30.

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Scope of the Air Freshener Market Report Segmentation

-By Product Type 

• Spray- Market Size & Forecast 2019-2030, (USD Million)
• Gel Air freshener - Market Size & Forecast 2019-2030, (USD Million)
• Electric Air freshener - Market Size & Forecast 2019-2030, (USD Million)
• Candle Air freshener- Market Size & Forecast 2019-2030, (USD Million)
• Others - Market Size & Forecast 2019-2030, (USD Million)

-By Application

• Residential - Market Size & Forecast 2019-2030, (USD Million)
• Commercial - Market Size & Forecast 2019-2030, (USD Million)
• Automotive - Market Size & Forecast 2019-2030, (USD Million)

-By Distribution Channel

• Supermarkets/Hypermarkets - Market Size & Forecast 2019-2030, (USD Million)
• Convenience Stores - Market Size & Forecast 2019-2030, (USD Million)
• Online Retail Stores - Market Size & Forecast 2019-2030, (USD Million)
• Other Distribution Channels - Market Size & Forecast 2019-2030, (USD Million)

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Geographical analysis:

-By Region

• North America
• South America
• Europe
• Asia-Pacific
• The Middle East & Africa

Of all regions globally, North America & Europe are the most significant growth contributors to the Air Freshener Market. North America, mainly the US & Canada, has been the most prominent market for air fresheners owing to aspects like high living standards, ever-increased consumer awareness of health & environmental issues, and the importance of home hygiene, coupled with the widening popularity of scented products. In addition, the presence of established industry participants, a robust retail infrastructure, a rise in aromatherapy practices, and the mounting demand for candle air fresheners owing to growing sustainability concerns also contribute to regional market growth.

Global Air Freshener Industry Recent Developments:

• April 2023: Yankee Candle Company, Inc., part of the Newell Brands portfolio and leader in home fragrance, announced the creation of a new & limited-edition collection with the iconic bag & luggage lifestyle brand, 'Vera Bradley.'
• February 2022: Febreze, a special division of P&G, announced an inaugural Scent of the Year, 'Ember,' a luxurious fragrance that bursts with a sparkling citrus scent and notes of elegant woods.

Current Landscape of Air Freshener Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Air Freshener market. The research report profiles major players, including

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• Henkel AG & Co. KGaA
• Procter & Gamble Company
• Church & Dwight Co., Inc.
• Reckitt Benckiser Group PLC
• C. Johnson & Son, Inc.
• The Godrej Group
• Farcent Enterprise Co., Ltd
• Newell Brands, Inc.
• Dabur India Ltd
• Nidda Healthcare Holding GmbH
• Air - Scent International
• Kobayashi Pharmaceutical Co. Ltd.
• Car-Freshener Corporation
• Dollar Tree Inc.,
• Jarden Corporation

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