The Kefir market has witnessed significant growth over the past few years owing to rising demand for probiotic foods and drinks. Kefir is a fermented milk drink that is made by inoculating cow, goat, or sheep milk with kefir grains containing various probiotic bacteria and yeast. It offers various health benefits like improved digestion, gut health, boosted immunity, etc. due to the presence of probiotics. Rising consumer awareness about the links between diet and health has propelled the demand for probiotic products like kefir globally. Kefir Market Growth is emerging as a popular alternative to yogurt and other probiotic drinks among health-conscious consumers due to its distinct taste and higher concentration of probiotics than yogurt.

Global kefir market was valued at US$ 1482.05 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.84 % during the forecast period (2022 to 2030). Key Takeaways

Key players operating in the Kefir market are Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. Groupe Danone holds the leading market share due to its well-recognized brands and global reach.

The kefir market is witnessing growing demand driven by rising health consciousness among people and shifting preference towards probiotic products for improved gut and immunity. Rapid urbanization and changing lifestyles have fueled the consumption of packaged, on-the-go probiotic drinks like kefir.

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