INTRODUCTION:

The enactment of data protection legislation across various jurisdictions have necessitated strict mandates to protect people’s personal information. India is planning to implement the Digital Personal Data Protection Act, 2023 (DPDPA 2023), which is a big step and will require businesses to review their data protection procedures. The DPDP Act aims to safeguard people’s data and imposes obligations on organizations to prevent incidents such as data breaches and misuse of personal data. The Act will shape the functions of various sectors, and therefore, in order to comply with its provisions, they must implement strategic measures.

The Act will have a profound impact on the media and entertainment (M&E) industry. In the dynamic landscape of the M&E industry, where content is king, the safeguarding of user data has become a paramount concern. The DPDP Act emerges as a pivotal force reshaping how M&E companies handle personal data. Therefore, understanding the significance of privacy in this industry is essential to comprehend the profound impact the Act is poised to have.

In this blog, we will look at the impact of the Digital Personal Data Protection Act 2023 on the Media and Entertainment (M&E) industry. We will further discuss at the particular steps that organisations can take to demonstrate their commitment to compliance with the laws, as well as how these measures can assist enhance customer satisfaction and market trust.

PRIVACY SIGNIFICANCE IN M&E INDUSTRY

The media and entertainment industry caters a wide array of content for diverse consumer preferences, with digitalized entertainment platforms depending heavily on understanding tastes and preferences within the particular market area. The collecting of data allows the entertainment sector to personalize material based on individual tastes and interests in order to maximize interest. Nonetheless, it raises serious concerns regarding data privacy and security.

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