Do you know what is iBeacon and why iBeacon app development is so popular today?
Installation of iBeacons is very popular in different industries like restaurants, banks, etc. Retail is another industry where iBeacons already serve as a marketing tool. They increase visitors’ engagement and improve their experience.
Marketing activities include:
• Sending contextualized promotions
• Navigation inside a mall
• Real-time information on visitors’ behavior
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