Custom packaging is two words that can spark both emotion and panic in any businesses.

As impressive a brand asset as your packaging is, designing it can be a tricky process – though it doesn’t have to be. Depending on what product you’re selling and where you’re selling it, your packaging needs may differ. Though this blog’s title aims to help you customise bakery products only, we will go through some substantial tricks that can work for aunty product.

You can take it as a combination of practicality and aesthetics. If you stray too far in one direction, the other will likely stumble. The key is to find the right balance for your business and your brand’s identity.

So, where to begin? Here are some tips to turn your white cupcake boxes from blah to fantastic. 

Go through your Packaging Requirements

Before you start picking out your colour combinations and themes, hold your horses: First, you need to narrow down what you’re aiming to achieve with your bakery packaging design.

Whether you’re a company that’s just launching or just beginning as a refresh, this is the most critical step in any designing process. Product packaging is a method of transporting products, building a brand appearance, delivering on market requirements, and all rolled into one. Ask yourself the following questions:

What is the selling channel?

Every selling medium has its own set of requirements, and this determines what your main preferences need to be when designing your product packaging. Experimental factors, such as how protective your packaging should be, outweigh aesthetics in some selling mediums and vice versa in others.

For example, if you’re an online merchant, you need to factor shipping factors like weight, distance, et Cetra into your packaging design. Whatever design you choose for your custom cupcake boxes, your design needs to safely and efficiently transport your bakery products. 

Choose Your Branding Element

Product packaging is a visual pitch to your consumer to help foster brand recognition. For this reason, many brands make their logo the centrepiece of their product packaging design.

Although it’s by no means the only way of building a unique design, your design should strive to engage and delight your buyer, so this means you have to think a little outside of the box. 

Go for Minimalism to Stand out

Because you want to be discerned, it can be intriguing to go for a packaging design that has a lot going on. Nevertheless, this can fall back; too much visual noise, and it’s difficult for your buyer to take everything in all at once.

When competing with other brands trying to outdo each other in terms of colours or decorations, a minimalistic design can make your product stand out.

See What Makes Your Different

Even though retailing is a saturated division, it’s important to remember that your company is still unique as persons behind it bring in their own experiences and skills that only they have. Especially for those who run creative businesses like a bakery, pink cupcake boxes presents a fantastic opportunity.

Show creativity or hire a designer that can do this job for you. Do thorough research on your competitors, see what they are offering, and then present something they lack. This way, your brand will become the one that is offering something different from others.

Use Your Packaging To Tell a Story

In the age where social workers handle most of the marketing, the product packaging isn’t just a container; it’s a device to tell a story for your brand. Not long ago, your packaging would only have been seen by your consumer. Today, it has an audience of millions.

Platforms like Instagram and Pinterest, a picture needs to say a lot to really gain attraction. Our feeds are filled with brands that often take something out of the box to grab user’s attention — and your packaging design is a superb vehicle for some more creative content.

As you are in the baking business, your bakery boxes should show that your brand has aesthetics that people are looking for.

Verdict

The difference between usual and excellent packaging really comes down to how it supports your brand. To create product packaging that is a real asset to your marketing strategy, you need to give some thought to your requirements, brand’s story, and the materials you’re using. However, the preferred materials for bakery boxes are ones with eco-friendly nature. People today really appreciate product packaging that uses biodegradable boxes as their flagship and premium product packaging.

Your brand identity is what sets your brand from your competitors — if you can relate this through custom bakery packaging design, you have a winning recipe for making your mark most favourite bakery shop in the town.