Growing Prepared Meal Delivery Market Driven by Increased Busy Lifestyles
The prepared meal delivery market involves companies that deliver pre-packaged and portioned ingredients and recipes for home-cooked meals. Prepared meals offer convenience by reducing preparation, cooking, and clean-up time for consumers. Meal kits typically contain fresh, high-quality ingredients and step-by-step recipes to cook healthy meals at home. The growing popularity of ready-to-cook meal options enables consumers to enjoy home-cooked meals without compromising on nutrition, quality or taste. With increasing time constraints and busy schedules due to long working hours, dual-income households and other commitments, demand for convenient and quick meal solutions is rising significantly.
The Global Prepared Meal Delivery Market is estimated to be valued at US$ 10.92 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the prepared meal delivery market are Hello Fresh, Blue Apron, Home Chef, Marley Spoon, Sun Basket, Abel Cole, Riverford, Gousto, Quitoque, Kochhaus, Middagsfrid, Allerhandebox, Chefmarket, Kochzauber, Fresh Fitness Food, Mindful Chef, Fresh N Lean, CookUnity, Pete's Real Food, and Mosaic Foods. These players are focusing on expanding their customer base and global presence through online marketing strategies and partnerships.
The growing demand for ready-to-eat Prepared Meal Delivery Market Demand especially among millennial population is driving significant growth of the market. Factors like increase in dual income households, longer working hours and hectic schedules leave consumers with little time to cook meals at home which is contributing to the popularity of ready-to-cook meal kits.
Several players in the market are exploring opportunities in emerging markets to leverage the growth potential. For instance, many European prepared meal delivery brands are expanding operations to the United States and Australia to tap the rising demand. Acquisitions and collaborations are also helping major companies to establish global footprint and strengthen market position.
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