تزداد شعبية البودكاست يوماً بعد يوم، حيث يعتبر وسيلة رائعة للتواصل والتأثير على الجمهور بشكل فعّال حيث يعتبر نوع من وسائل الإعلام الرقمية يتمثل في ملفات صوتية أو مقاطع فيديو قصيرة يمكن تنزيلها واستماعها على الإنترنت. يمكن أن يكون البودكاست حواريًا، تعليميًا، ترفيهيًا، أو حتى قصصيًا
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