The latest report by IMARC Group, titled “Kefir Market Report by Nature (Conventional, Organic), Category (Flavored Kefir, Non-Flavored Kefir), Product Type (Milk Kefir, Water Kefir), Distribution Channel (Offline, Online), and Region 2024-2032“, The global kefir market size reached US$ 2,031 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,466 Million by 2032, exhibiting a growth rate (CAGR) of 6.1% during 2024-2032.

Factors Affecting the Growth of the Kefir Industry:

  • Rising Incidence of Lactose Intolerance:

The increase in lactose intolerance and dairy sensitivities among the global population is escalating the demand for suitable dairy alternatives. Additionally, Kefir is known for its natural bacteria that aid in the breakdown of lactose, which presents a viable option for those affected by these conditions. Moreover, kefir offers the probiotic benefits of fermented milk without the discomfort associated with lactose intolerance. This unique property is driving its popularity as a dairy substitute that does not compromise on nutritional value or taste. As awareness of digestive health continues to rise, kefir is recognized as a lactose-friendly product and as a functional food that supports overall gastrointestinal wellness.

  • Product Innovation:

The kefir market is transforming due to continuous product innovation. Additionally, manufacturers are expanding their offerings by integrating unique flavors and functional ingredients such as fruit extracts, herbs, and additional proteins. This diversification caters to the evolving consumer demand for health-focused yet flavorful options. Furthermore, companies are exploring new packaging solutions that extend shelf life and appeal to eco-conscious consumers. These innovations are crucial in differentiating products in a competitive market and capturing consumer interest. As a result, kefir is transitioning from a niche health product to a mainstream beverage choice, bolstered by its enhanced health benefits and appealing variety.

  • Retail Expansion:

The availability of kefir products has significantly broadened, with a growing presence in supermarkets, health food stores, and online retail platforms. This retail expansion is essential in making kefir more accessible to a wider consumer base, enhancing its visibility and convenience of purchase. As retailers allocate more shelf space to kefir, reflecting its increasing popularity, consumers are more likely to try and adopt it into their regular diets. Moreover, online platforms are offering a plethora of kefir products to a global audience, coupled with customer reviews and competitive pricing, which further stimulates consumer interest and sales. Furthermore, the strategic placement of kefir in physical and digital retail settings supports the growth of the industry by tapping into new market segments and reinforcing consumer engagement with the brand.

Competitive Landscape with Key Player:

  • Biotiful Dairy Ltd.
  • Green Valley Creamery
  • Liberte Les Produits De Marque Inc.
  • Lifeway Foods Inc.
  • Maple Hill Creamery LLC.
  • Nestlé S.A.
  • Redwood Hill Farm 
  • Creamery
  • Valio Ltd

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kefir-market/requestsample

Report Segmentation:

The report has segmented the market into the following categories:

Nature Insights:

  • Conventional
  • Organic

On the basis of nature, the market has been bifurcated into conventional and organic. Top of Form

Category Insights:

  • Flavored Kefir
  • Non-Flavored Kefir

Based on the category, the market has been classified into flavored and non-flavored kefir.

Product Type Insights:

  • Milk Kefir 
  • Water Kefir

On the basis of product type, the market has been categorized into milk and water kefir.

Distribution Channel Insights:

  • Offline 
  • Online

Based on the distribution channel, the market has been segmented into offline and online.

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Region-wise, the market has been divided into North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Global Kefir Market Trends:

At present, consumers are becoming more health-conscious and are actively seeking out foods that promote gut health. Kefir, being a rich source of probiotics, fits well into this trend. Moreover, manufacturers are offering a wider variety of flavors to appeal to different consumer preferences. Along with this, traditional flavors like strawberry remain popular, and exotic flavors include mango, coconut, and savory options such as garlic and herb are contributing to the market growth. Besides this, the rise of plant-based diets is escalating the demand for dairy-free kefir produced from coconut milk, almond milk, soy milk, and other plant-based sources. These alternatives cater to consumers with lactose intolerance or those who prefer vegan options.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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