IMARC Group has published a market research report titled "Vietnam Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032", Vietnam wine market size is projected to exhibit a growth rate (CAGR) of 3.89% during 2024-2032.

Wine is an alcoholic beverage made from fermented grapes without the addition of sugars, acids, enzymes, or water. It can be classified into various categories, such as red wine, white wine, rose wine, sparkling wine, and dessert wine. It contains various antioxidants, including flavonoids and polyphenols, which help neutralize free radicals in the body. It is used in sauces, marinades, and dressings of meats, poultry, seafood, and vegetables. It is also utilized in desserts, such as poached fruits and sauces for cakes and pastries. Besides this, as it is consumed in birthday celebrations, office parties, and social gatherings, the demand for wine is rising in Vietnam.

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Vietnam Wine Market Trends and Drivers

At present, the growing shift in consumer preferences towards more premium and imported goods, including wine, represents one of the key factors positively influencing the market in Vietnam. Additionally, the increasing trend of wine consumption among the masses as a sophisticated and fashionable beverage, coupled with the rising exposure of people to Western culture and cuisine, is bolstering the growth of the market in the country. Moreover, the wide availability of wine on retail channels, such as supermarkets, hypermarkets, and specialty wine shops, is contributing to the market growth. In line with this, the increasing adoption of wine in social and cultural practices, including anniversary celebrations, business gatherings, and dining occasions, is strengthening the growth of the market in Vietnam. Furthermore, the growing employment of wine bottles and corks for various art and craft projects as a decorative item, candle holders, vases, coasters, and trivets is offering a favorable market outlook. Apart from this, the rising application of wine in skin care products, such as wine-based facemasks, creams, and exfoliants, due to the presence of antioxidants and other beneficial compounds, is stimulating the growth of the market in the country. In addition, the increasing utilization of wine in cooking to add flavor and depth to dishes, along with the thriving food and beverage (F&B) industry, is impelling the market growth in Vietnam.

Report Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth 

Color Insights:

  • Red Wine
  • Rose Wine
  • White Wine 

Distribution Channel Insights:

  • Off-Trade 
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
  • On-Trade 

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam 

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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