It’s rightfully said, "The packaging sells the product the first time, but what’s inside sells the product a second time.” However, it is sad to know that the world is already suffering from its waste and recycling issues. Hence, various businesses should strive to reduce packaging costs while maintaining the integrity and brand identity of the products. There are a lot of factors that contribute to higher packaging costs, such as long packaging process times, failure to optimize packaging, expensive shipping costs, ineffective packaging materials that allow damage, etc.

Here are a few ways which will help you reduce packaging costs and increase your profits: 

1. Improving Materials Storage and Packaging Lines - If your business increases, it’s natural that your amount of packaging materials will increase too. Analyze your current inventory of product packaging, figure out various similar items that can be grouped together, and identify infrequently used packaging materials and group them together. This way, you will also reduce costs by minimizing the amount of warehouse space you use and the costs associated with it.

2. Reduce the amount of packaging time with automation - There exists a very effective method for reducing costs: boosting productivity by cutting down on packing times. An automated packaging line will improve your operations to an exponential level. It will speed up your packaging process and result in an increased output. It will also lead to a reduction in workplace injuries, carbon footprint, which in turn will enhance your brand’s reputation.

3. Optimize packaging by using smaller boxes - If you wish to reduce the cost of packaging, you have to reduce the shipping costs as well. There are some strategies that you can adopt in order to optimize packaging and reduce shipping costs. Firstly, maximize packing space by shipping as many products as possible in one packing box. Diversify your packaging materials, use padded envelopes and negotiate shipping rates.

4. Stay tuned to packaging industry innovations - Keep your ear to the ground for all the changes that occur in the packaging industry. You should also know that your brand’s reputation will benefit if you use environment-friendly packaging. Staying ahead of the curve keeps you way ahead of the competition. Go for packaging which is more durable, lightweight, and secure. Such type of packaging will ensure that there is no probability of spoilage and damage. It also reduces the probability of transit damage.

Onyx Packaging Corporation offers custom-designed packaging solutions that are unmatched. The company is a full-service packaging provider with the most diverse expertise. Onyx Packaging is an ISTA Certified and Amazon Frustration-Free Packaging Certified Laboratory. It’s the only solution to your one-stop packaging needs where you can expect excellence from design to delivery!

Also Read: 3 Purchasing Behaviour Statistics Everyone Should Care About in Packaging