IMARC Group's report titled "Brown Rice Market by Type (Sweet Brown Rice, Brown Basmati Rice), Grain Size (Long-Grain Brown Rice, Medium-Grain Brown Rice, Short-Grain Brown Rice), Distribution Channel (Hypermarkets and Supermarkets, Grocery Stores, Convenience Stores, Online, and Others), Application (Household, Food Service, and Others), and Region 2024-2032", offers a comprehensive analysis of the industry, which comprises insights on the global brown rice market growth. The global market size reached US$ 10.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.14% during 2024-2032.

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Factors Affecting the Growth of the Brown Rice Industry:

Increasing Health Awareness and Dietary Preferences:

Growing health consciousness among consumers has led to a rise in demand for nutritious food options, propelling the brown rice market. Brown rice is considered a healthier alternative to white rice, as it retains the bran layer and germ, containing essential nutrients such as fiber, vitamins, and minerals. The preference for a healthier diet, coupled with the awareness of the nutritional benefits of brown rice, is a significant driver fueling its market growth.

Rising Incidence of Lifestyle-Related Diseases:

The escalating prevalence of lifestyle-related diseases, such as obesity and diabetes, has heightened the demand for healthier food choices, including brown rice. Brown rice has a lower glycemic index compared to white rice, leading to slower digestion and better blood sugar control. As health-conscious consumers seek dietary options that contribute to weight management and help prevent chronic diseases, the market for brown rice experiences substantial growth.

Focus on Sustainable and Organic Food Choices:

There is a growing emphasis on sustainable and organic food choices, driven by environmental concerns and a desire for chemical-free products. Brown rice, often cultivated using organic farming practices, aligns with this trend. Consumers are increasingly choosing food options that are not only nutritious but also produced in an environmentally friendly and sustainable manner. The market for brown rice benefits from this shift in consumer preferences toward organic and sustainable agriculture practices.

Leading Companies Operating in the Global Brown Rice Industry:

• Amira Nature Foods Ltd.
• Asia Golden Rice Co. Ltd.
• Chandrika Group of Mills
• Daawat Foods Private Limited (LT Foods Ltd.)
• Goya Foods Inc.
• Kohinoor Foods Limited
• KRBL Limited
• Lundberg Family Farms
• Riviana Foods Inc. (Ebro Foods S.A.)
• T.K. Rice Mill
• Ash Co. Ltd.

Brown Rice Market Report Segmentation:

By Type:

• Sweet Brown Rice
• Brown Basmati Rice

Brown basmati rice accounts for the majority of the market share due to its exceptional aroma, long and slender grains, and nutty flavor.

By Grain Size:

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice

Long-Grain Brown Rice holds the largest share in the industry as it is one of the most widely consumed varieties of brown rice globally.

By Distribution Channel:

• Hypermarkets and Supermarkets
• Grocery Stores
• Convenience Stores
• Online
• Others

Hypermarkets and supermarkets represent the leading market segment as they play a pivotal role in the distribution of brown rice globally.

By Application:

• Household
• Food Service
• Others

Household represents the leading market segment as it constitutes a significant portion of the global brown rice market.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific accounted for the largest market share due to the rising health-conscious trend in the region.

Global Brown Rice Market Trends:

The brown rice market is experiencing notable trends driven by shifting consumer preferences and broader industry developments. One prominent trend is the rising popularity of ready-to-eat and convenience products incorporating brown rice, catering to the demands of busy lifestyles. Additionally, the market is witnessing increased diversification in product offerings, with the introduction of flavored and specialty brown rice varieties, appealing to a wider consumer base.

Furthermore, there is a growing focus on product transparency and traceability, with consumers showing interest in the sourcing and production methods of brown rice. This has led to a rise in demand for organic and sustainably sourced brown rice, reflecting a broader trend towards eco-conscious consumption. In response to the demand for healthier alternatives, the market is witnessing innovations in brown rice-based products, such as snacks, beverages, and baked goods. These trends collectively reflect a dynamic market responding to evolving consumer preferences for health, convenience, sustainability, and product variety in the brown rice segment.

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