Instagram Stories a great way to engage with your audience. In fact, statistics indicated that in late 2020 more than 500 million people viewed Instagram stories daily; this number is almost twice the number of views on the Snapchat application. There is no doubt if it is necessary for Instagram stories to be an essential part of all your social media marketing strategy in the year 2019-2020. It is also worth noting that although we have witnessed a significant decrease in the rate of interaction with some posts, the rate of commitment with Instagram stories remained high.