At present, people are fan of social media accounts. There will be very few people who are no present on social media accounts and that’s why it is very important and plays a crucial in overall SEO strategy. It works indirectly and affects your rankings on search engines. It improves your brand visibility that in turns drives more traffic and hence affecting your ranking. Read this article to know how social media impact on SEO. 1. Brings traffic Traffic of visitors or customers has always been the major ranking factor of SEO. Social media is one of the best platform that can affect your website traffic by providing the more and unique visibility of your content. Through social media, people share your content that becomes more and more visible on the internet and hence it increases website traffic and boost ranking in the search engine. 2. Profile rank on Google Google is one of the most popular and favorable search engine in the world. The social media account that you handle is not limited to social media only. They get rank in search engine results also. Interesting? Well, it’s true that your social media profiles are shown in brand search results on the very first page. Therefore, your brand can become more visible and drive more traffic by creating social media profiles and updating it regularly. The viewers or new users can get the basic detail about your company through social media profiles on the search engine. Also, there will be a clickable link through which they can visit your Fb profile. It will help users to get to your Facebook profile and search for valuable content. 3. Reach to wider audience Social media is one of the best and excellent channel to boost website traffic, brand visibility and getting your content viral instantly. When you post better, engaging, and sharable content then it doesn’t take much time to go viral. It also affects your high-quality traffic, ranking, and others. The more sharable is your content the more will be visibility on the internet and the more traffic you will get on your social media profile and website. 4. It increases SEO Authority and Brand recognition Yes. You read it right. It plays a very important role in brand recognition and SEO authority. The social media platform like Google, Facebook, Twitter, Glassdoor, Pinterest and Instagram are the best mediums to build brand recognition. Apart from this, by links and reviews, you gain SEO authority of your website and social media accounts. When someone share your content consisting of link, it increases the number of inbound links for your business and chances becomes high to improve your rankings on search engine. 5. Local SEO Social media directly and indirectly affects your local SEO efforts. You might be aware of local SEO that describe NAP (the name, phone number, and address of your business) plays crucial role in local search ranking on Google. When you maintain your NAP across website and listings then Google provide your business with more credibility and rank your business in local search results instantly. Apart from this, you can add geo-tag stories and posts on some social media accounts that will help you gain more visibility among local audience. Social media plays very important role in overall SEO strategy for your business. By joining SEO course in Delhi you can avail mastery and professional skills on SEO that will be helpful for you and your business.