Abhiraj Bhal Co-founder and CEO of Urban Clap (Now known as Urban Company) had emailed Saikat Pyne a journalist at Business Insider India. Here’s what the journalist had to say when Abhiraj Bhal emailed him.

About Abhiraj Bhal, UrbanClap CEO & Founder–

Abhiraj Singh Bhal is the Founder and CEO of UrbanClap. UrbanClap was rebranded to Urban Company in early 2020.

Abhiraj Bhal, an engineer from IIT Kanpur and an MBA from the Indian Institute of Management — Ahmedabad (IIM-A) after completing a stint as a consultant at the Boston Consulting Group, Singapore (BCG) for 3 years along with his batchmate from IIT-K, Varun Khaitan from BCG America, and Raghav Chandra a graduate from the University of California Berkeley all 3 co-founded UrbanClap in November 2014.

UrbanClap/ Urban Company is now Asia’s largest home services platform. Urban Company’s CEO and Co-founders have led the company to global success with a presence in several cities across UAE, India, Singapore, and Australia.

It allows customers to book services like beauty, massage therapies, cleaning, plumbing, appliance repairs, painting, and more from the comfort of their homes. The platform bridges the gap between reliable and professional service providers with the customer who seek quality services from their homes.

When Urban Company/UrbanClap CEO Emailed

Saikat had received an Email from Abhiraj Bhal CEO of UrbanClap (now Urban Company) and the subject was ‘Hi from Abhiraj, Co-founder at UrbanClap!’ Noticing this the journalist was suspicious that whether this mail was about some negative coverage Abhiraj might have received, but it wasn’t the case as the journalist did not remember mentioning Abhiraj in his articles.

After opening Abhiraj Bhal’s Email, the journalist realized it was just a part of a personalized email marketing campaign that the UrbanClap CEO’s team might have run that all their subscribers could have received.

The journalist then compares how email marketing campaigns were utilized by new-age Indian companies and how few Indian start-ups were running personalized email marketing campaigns.

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