IMARC Group's report titled "Mayonnaise Market Report by Type (Unflavored mayonnaise, Flavored mayonnaise), End Use (Institutional, Retail), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores, and Others), and Region 2024-2032​", offers a comprehensive analysis of the industry, which comprises insights on the global mayonnaise market trends. The global market size reached US$ 12.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032.

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Factors Affecting the Growth of the Mayonnaise Industry:

  • Changing Dietary Preferences:

The rising consumption of mayonnaise due to changing dietary preferences of individuals across the globe is propelling the market growth. The increasing demand for natural, organic, and low-fat variants among health-conscious individuals is supporting the market growth. Consumers are increasingly focusing on products with clean labels to maintain their enhanced health. In addition, manufacturers are innovating and reformulating their products to cater to the diverse needs and preferences of individuals. Besides this, rising concerns about obesity, heart health, and overall well-being are bolstering the market growth.  

  • Thriving Foodservice Industry:

The expansion of the foodservice sector, encompassing restaurants, cafes, hotels, and fast-food chains, is catalyzing the demand for mayonnaise. It is a versatile condiment and ingredient that finds usage in various culinary applications, ranging from sandwiches to dressings. Furthermore, the rising focus on dine-out experiences and takeaway meals is impelling the market growth. Besides this, foodservice establishments rely on mayonnaise as a staple ingredient in their menus. Moreover, the introduction of international cuisines and fusion dishes further creates enhanced demand for mayonnaise across diverse culinary traditions.

  • Product Innovation and Diversification:

Key manufacturers are introducing new flavors, textures, and healthier formulations. They are also launching innovative variants, such as vegan, gluten-free, and non-genetically modified organism (GMO) mayonnaises, to cater to specific dietary preferences and lifestyle choices of individuals. Additionally, flavored mayonnaises infused with ingredients like chipotle, sriracha, and garlic are gaining traction among consumers seeking unique taste experiences. Furthermore, packaging innovations, such as squeeze bottles and portion-controlled sachets, enhance convenience and appeal to on-the-go. Major players are also developing mayonnaise with cleaner ingredients without artificial additives or preservatives to maintain transparency in food labeling.

Leading Companies Operating in the Global Mayonnaise Industry:

  • Nestlé SA
  • Ajinomoto Co.Inc.
  • McCormick & Company, Inc.
  • Kraft Heinz
  • Unilever PLC

Mayonnaise Market Report Segmentation:

By Type:

  • Institutional
  • Retail

Unflavored mayonnaise represents the largest segment as it has a versatile nature and is widely employed in various culinary creations.

By End Use:

  • Supermarkets and hypermarkets
  • Convenience stores
  • Online retailers
  • Specialty store
  • Others

Institutional accounted for the largest market share due to the rising focus on enhanced convenience and cost-effectiveness.  

By Distribution Channel:

  • Supermarkets and hypermarkets
  • Convenience stores
  • Online retailers
  • Specialty store
  • Others

Supermarkets and hypermarkets hold the biggest market share on account of the wide availability of mayonnaise products under one roof.  

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America enjoys the leading position in the mayonnaise market, which can be attributed to the thriving food and beverage (F&B) sector.   

Global Mayonnaise Market Trends:

The escalating demand for healthier mayonnaise due to the rising awareness among individuals about the health risks associated with high-fat and high-cholesterol diets is offering a positive market outlook. In addition, manufacturers are introducing low-fat, light, and cholesterol-free mayonnaise options to cater to health-conscious consumers worldwide.

Apart from this, the increasing demand for convenient food options among people with busy lifestyles and hectic schedules is propelling the market growth. Furthermore, individuals are opting for convenient and easy-to-prepare meal solutions. Mayonnaise is a versatile condiment and ingredient that adds flavor and moisture to sandwiches, salads, wraps, and other convenient food items.

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