Video content is one of the most engaging and effective forms of content you can create for your brand. Did you know that people are 1200% more likely to share a video after watching it than image and text content combined? 

With video marketing, you can explain your products or services, share your brand story, and connect with customers visually and memorably. 

In this blog post, we’ll discuss how you can leverage professional Video marketing services in India to scale your brand and grow your business.

Benefits of using video marketing for your brand 

There are several advantages to incorporating video marketing into your overall marketing strategy. Some of the top advantages of leveraging video marketing services in India include:

Increased engagement rates. 

A recent stat claims that video content receives 94% more views than text and images combined. Creating videos is a great way for you to capture attention and keep customers engaged with your brand.

Higher conversion rates. 

It is widely known that a video presentation of a product is more likely to convert viewers than a textual description. Using video in the customer lifecycle has the potential to boost its sales.

Improved SEO rankings. 

Each of the major search engines like Google gives priority to websites that have video content that is relevant and engaging. Through keyword optimization of your videos, you will raise your rankings in the organic search results.

Stronger brand awareness. 

Video is a powerful tool for you to tell the brand story and express brand values. Customers get to see and hear about your products or services in an interesting way, which in turn boosts brand awareness.

Global reach. 

Video by its nature can be comprehended by viewers from different countries regardless of language. Captions and translations make your content inseparable from the new audiences in the international markets.

How to find the right social media marketing company in India for your video marketing needs? 

Making a well-informed decision about which agency to work with may be a very difficult process, as there are many options to choose from. Here are several criteria that you should take into account to choose the best social media marketing company in India:

Experience in your industry - This indicator will help you to assess how long they have been making videos for companies in your niche or industry. Industry expertise matters.

The quality of portfolio - Check out samples of their previous videos to evaluate production value and their creative ideas.

Services – Take a look at your needs and select an agency that can offer you the necessary services like scripting, filming, and editing under one roof.

Team strength - Talk to the team in charge of your account and verify that they have excellent videographers, graphic designers, and editors.

Management process - Learn about the project workflow and timelines, review procedures, and project updates.

Pricing models - Inquire about packages, per video pricing, or hourly rates based on your budget. Avoid hidden costs.

Client reviews in the past - Take a look at genuine client reviews and ratings on platforms like Clutch.

Carrying out proper investigations on these factors will ensure that you find the right video marketing company for your business objectives and vision.

Video Marketing Strategy and Best Practices

After you have a video marketing agency with the needed experience onboard, the next step will be to work with them on the development of an integrated video marketing strategy. Some elements to include are:

• Keyword Research - Know the popular industry keywords and phrases to be targeted.

• Video types - Plan various types of videos like educational, testimonials, products, etc.

• Distribution channels - Where will the videos be shared over YouTube, websites, social media, etc?

• Create a timeline - Determine timelines and delegate team members for each scripting, shooting, and editing.

• Tracking analytics - Install tracker pixels to track engagement and conversion metrics.

• Promotional plan - Create a social media promotional calendar that encourages video views and shares.

• Budget allocation - Decide on the budgets that will go on production and promotion activities.

Adhering to the best practices could let you get the highest benefits from your video marketing activities.

Measuring Success with Video Marketing

Finally, you should not forget about having a way to evaluate the results of your video marketing campaigns. Some key metrics to track include:

- Video views - Monitor the total and unique views per video over different platforms in the long run.

- Engagement rates - Measure the percentage of views that resulted in shares, likes, comments, or other actions.

- Lead generation - Whether it was views or qualified leads (like newsletter signups, or demo requests), check if they led to it.

- Conversions - How many leads convert to customers and how many transactions took place on your website?

- Website traffic - Track changes in organic visitors before and after the video campaign.

- Recall and recognition - Executing pre and post-marketing research on brand recall or recognition.

Continuously checking these metrics of engagement and conversion will allow you to find out which videos and approaches work the best. This allows you to fine-tune your next campaigns for further improvements.

Wrapping up 

In conclusion, using professional video marketing services in India gives brands the power to build meaningful relationships with customers and increase engagement and conversions. By partnering with an established social media marketing company in India, devising the right plan, and evaluating the effectiveness regularly, you can scale your business to the next level with the power of online video marketing.