The latest report by IMARC Group, titled “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on male grooming products market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032.

Male grooming products encompass a wide range of personal care items specifically designed for men. These products cater to various aspects of male hygiene, skincare, haircare, and overall appearance enhancement. The category includes an array of products, such as shaving creams, razors, aftershaves, shampoos, conditioners, hair gels, deodorants, body washes, moisturizers, and colognes. They are expanding to include more specialized items such as beard oils, facial serums, and eye creams, reflecting a growing emphasis on comprehensive male skincare routines. These products are formulated considering the unique dermatological needs of men, such as thicker skin, higher collagen density, and distinct hair growth patterns compared to women. The advantage of using male-specific grooming products lies in their tailored composition, which effectively addresses issues including razor burns, skin roughness, acne, and hair thinning. The trend towards using natural and organic ingredients further enhances the appeal of these products, promoting skin health and environmental sustainability. The growing range of male grooming products caters to functional needs and supports the evolving perception of masculinity, where personal grooming is viewed as an essential aspect of modern men's lifestyles.

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Market Trends:

The global male grooming products market is majorly driven by the changing perception of masculinity, where there is a growing acceptance and encouragement for men to invest time and resources in personal grooming. This cultural shift is expanding the market's consumer base and increasing demand for diverse and sophisticated grooming products. Additionally, the rise of social media and digital marketing is playing a pivotal role, making it easier for brands to reach and influence a wider audience with targeted advertising and influencer endorsements. Along with this, economically, increased disposable income among men, especially in emerging economies, is enabling them to spend more on grooming products. This financial capacity is leading to a rise in demand for premium and specialized grooming items, including organic and cruelty-free options, which cater to the environmentally conscious consumer. Moreover, technological advancements are facilitating the development of innovative products with enhanced features, such as electric grooming tools and skincare products infused with advanced ingredients for better efficacy. Therefore, this is significantly supporting the market. Apart from this, online retail platforms are providing a boost to the market by offering easy accessibility and a wider selection of grooming products, coupled with the convenience of home delivery. Furthermore, the escalating emphasis on holistic well-being, where grooming is perceived as part of a broader lifestyle choice, prioritizing health, wellness, and self-care is creating a positive market outlook.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Procter & Gamble Company
• Unilever PLC/NV
• Edgewell Personal Care Company
• Beiersdorf AG
• L’Óreal SA
• Coty, Inc.
• Natura Cosmeticos SA (NATURA)
• PUIG
• SL
• Koninklijke Philips NV
• Panasonic Corporation

Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/top-players-male-grooming-products-market

Male Grooming Products Market Segmentation:

Our report has categorized the market based on region, product, price range and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance
• Market Outlook
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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