Innovation, creativity, and talent are vivid attributes that every employer is willing to find in employees, especially the ones working in engineering. The video about IDEO and its shopping cart project emphasizes the crucial meaning that creativity and innovation play in the development or improvement of objects. The employees of IDEO work in a team, which includes professionals from various fields, in order to ensure the exchange of the most unexpected ideas. The group of designers effectively planned their routine and used division of labor in order to create a projects consisting of the most effective suggestions. Critical evaluation of the performance of IDEO employees proves that diversity, discipline, and teamwork are the most essential elements of the behavior that should facilitate innovation.

Summary

After watching carefully the video about IDEO, a global design and innovation company, it became possible to consider behavioral patterns and individual contributions of the organization’s employees. IDEO became a vivid example of the approach towards innovation that depends on the ability of employees to work in a team. At the beginning of the video, the audience learns more about the employees of IDEO who continuously work together to improve various objects of the surrounding world. An impressing fact that the group of innovators managed to improve the shopping cart in five days immediately amazed and aroused multiple questions. Cohesive performance and smoothness of operations become obvious when the speaker mentions the beginning of a long day full of work at IDEO. The employees are already at their workplaces at 9 AM, thus being ready to cooperate and share their ideas. The workers have a deadline, which they should meet in order to succeed in creating another innovative product. A group of designers believes in the idea of collective work since none of them considers themselves experts in any particular field. An outstanding list of innovations that the group has already performed impresses the audience and proves that teamwork and creativity are inseparable concepts that complement each other.

Another part of the video introduces designers who specialize in different fields of human activity. Peter Skillman, IDEO’s leader, has excellent leadership skills that help organize performance of other designers and motivate them to participate in the innovative process. An eclectic approach towards generation of ideas means that other designers come from different occupations, which may not intersect in daily life. For example, IDEO is proud to employ individuals from the diversity of fields, including a biologist, psychologist, and marketing expert (Neri, 2009). Dedication of employees is obvious, as one of them even sacrificed personal reputation at the medical school owing to the obsession with IDEO. Every employee provides an insight into the specific issues associated with the shopping cart, which is another object worth of improvement. For example, when it comes to discussion of safety issues, a psychologist claims that more than 20,000 child injuries happen during shopping due to the unsafe shopping cart (Neri, 2009). It shows that every specialist contributes something to the overall success of the project.

The video continues introducing the working routine of IDEO by revealing that the group of designers does not have any hierarchy. The specialists believe that it is impossible to support the same hierarchy in every project since the scope of their work is diverse and broad. It means that only teamwork and division of labor help them achieve success. In this way, the speaker continues by saying that the employees split in groups in order to investigate issues associated with using a commonly spread shopping cart. The key idea is to find real experts who can share advantages and disadvantages of the specific object. The designers are looking for information that they could use not only in learning more about the object but also in reduction of weaknesses and increase of strengths. As soon as teams finish collecting data, they share everything they learned with other team members. The whole 9-hour working day is full of activities that help meet the deadline of 5 days for improving a shopping cart.

The surrounding environment of designers is worth of separate attention. The working space is full of slogans and encouraging words that help them stay focused. IDEO welcomes the most wild and unusual ideas, which further appear on a board. The group of designers is against judgments and ungrounded criticism that contradict creativity and innovation. Justification and focus on every suggestion help team members find the key towards success in every project. In this way, the group of designers successfully reaches their goal when they eventually choose the most innovative and creative way of improving the shopping cart by uniting several ideas in the same project.

Critical Analysis

Creativity and innovation are difficult as well as complex processes that imply freedom of thoughts and broad spectrum of information. IDEO is an example of an organization, which values talent of every employee. Diversity, discipline, and teamwork are the main attributes of a highly innovative organization, which are obvious in the performance of IDEO outlined in the video. First, diversity penetrates performance of IDEO in different ways. The employees are from diverse occupations, introduce various ideas, and provide the most unexpected solution, and different suggestions on implementation of the project. It characterizes innovativeness of the organization. In my opinion, diversity, especially in terms of professionalism of employees in different fields, is a beneficial component in an innovative process.

Secondly, discipline is another important aspect in creativity and innovation that took place at IDEO. The employees had a limited timeframe, which helped them perform tasks within the given time. On the one hand, discipline can limit creativity by creating the pressure of generating ideas. On the other hand, it motivates to perform with productivity in order to meet the project’s deadline. Discipline cannot be a limiting factor in terms of creativity since it helps stay focused on the topic.

Finally, teamwork is the most beneficial aspect of creativity and innovation. The group of designers at IDEO successfully created an improved shopping cart in 5 days due to collective efforts. Inclusion of different ideas and creation of the final product by accumulating the most effective solutions helped reach success. As soon as the group split into several teams, they quickly collected and analyzed the necessary data. However, from a critical viewpoint, it is necessary to consider outcomes of teamwork. The team managed to modify the shopping cart but reaction of consumers at the grocery store was controversial. It means that the team focused more on the object itself rather than the target audience. Nevertheless, creativity found its application in the improvement of the shopping cart, which had many issues that the group of designers successfully solved.

Conclusion

All in all, a careful analysis of the video about IDEO, the company focusing on innovations and designing projects, proved that teamwork, creativity, and talent are valuable components of the innovative routine. The employees of IDEO represent different fields of human activity and willingly share ideas from the perspective of their own professionalism. Combination of the most unexpected ideas and collective efforts helped IDEO achieve success within the given time. Critical evaluation of the organization’s performance in terms of the shopping cart project proved that all organizational processes are interrelated. Regardless of the controversial effects of the innovative object, the group of designers achieved the desired goal. It would be impossible to achieve the same efficiency without diversity, discipline, and teamwork.

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