What are Subtitling Rates? - All You Need to Know

Be it the entertainment or learning; videos are an excellent means of communication. But, a video without closed captions can miss out on critical segments of the society. Firstly, they are those who have hearing or listening difficulty or someone who doesn't understand the language used in the video.

So, whether you are planning to launch your documentary or online course on YouTube, you must invest in professional closed captioning services. But, are the subtitling rates barrier to the accessibility of your video, or are you unaware of how much captioning of video costs. Don't worry, read this article till the end and find the answer.

Benefits of Closed Captioning

First, we talk about the compelling reasons to hire professional for subtitling your video:-

Did you know 5% of the world's population is deaf, and 20% of Americans have hearing difficulty? So, to make your video more accessible, subtitling is essential.

With captions, your video can easily be found over the top search such as Google, because of the keywords or search phrases embedded into the closed captioning of the video.

If someone is traveling in the metro and doesn't have an earphone, would they be able to view your video about the subtitles? No.

The textual memory is way more than what's been spoken into the video.

Cost of Closed Captioning

Now, coming to the subtitling rates.

The pricing of subtitling a video varies from one vendor to another, but it eventually comes down to the duration, quality, and features of the video. The standard subtitling rates per minute is between $1 to $15, and even higher. The per minute rate is ideally suited for a short video, especially a couple of minutes, but not for a video of an hour or two. It would help if you talked to your service provider to negotiate the best subtitling rates per hour.

Some vendors also charge per video, also it depends on the turnaround, the faster you want the video to have the subtitles, the more you've to pay.

As a rule of thumb, the company quoting the highest price for submitting the video may not be the cost, or the service providing the lowest estimate is the worst. You've to make the decision based on the quality, but pricing. The subtitling rates must be last on your mind when deciding on a closed captioning agency. Otherwise, you'll end up making a big blunder.

Conclusion

To know if a closed captioning company has the expertise to deal with video, ask them to put forth their portfolio. Doing so, you'll be able to know whether they have handled subtitling projects, experience, or if they have the quality of services. Also, ask for their best clients, how easily they enlist will determine how confident they are.