KAWS Stands as one of the most sought-after brands in the USA, and all the credit goes to its exceptionally designed product array. The brand's apparel perfectly combines the urban style, bold graphics, playful motifs, and finest quality to introduce admirable streetwear or casual clothing options. The brand provides an extensive range of wardrobe essentials, including t-shirts, hoodies, embroidered jackets, accessories, and more. Want to know more details about how the brand put together several elements to capture its successful rage among fashion enthusiasts? Here, we have got you a bunch of information describing how the brand started and what elements in Kaws clothing range made it people’s favorite!

KAWS Clothing: The Origin Of The Fashion Assortment 

Brian Donnelly is the name behind the establishment of this well-known brand. His initial interest in graffiti slowly turned toward designing. He showed his work in the streets and captured immense popularity among the people.  When asked about his work and why he was showing his artwork to the world, his response was simple and clear when he said, “I just want to exist.” He was recognized as “KAWS”, as he termed his work as that. 

In collaboration with Bounty Hunter, the cult toy and streetwear brand, he designed some interesting designs named “COMPANION.” This toy launch was immensely successful as all the products were sold out quite soon. 

Soon after this success, KAWS was ready to be a player in the fashion industry, and thus, the brand launched the streetwear brand OriginalFake in partnership with MEDICOM TOY. The uniqueness of its designs & patterns, the inclusion of exclusive pop culture elements,  and KAWS signature artwork made its products hype in the market. 

Collaborations For a Step Up in The Fashion Industry

Though the stunning designs of the KAWS were already a plus point in attracting customers, the collaborations with bigger industry players contributed to establishing a more reputable brand identity. 

The names Kim Jones, Jordan Brand, Comme des Garçons, Dior, and many others are some of the many collaborations done by the brand. In these tie-ups, KAWS played with interesting graphics and introduced its signature KAWS designs. 

The Graphics 

The cartoonist patterns were what represented KAWS as a whole, be it in KAWS clothes, toys, or accessories. Screenprinting, embroidery, and sad figures are some popular design elements in the brand apparel. These are not just the details, but they are the elements communicating and making the bold fashion statement for the wearers. 

Ensuring Quality With Premium Materials

KAWS is a high-end fashion brand, and thus premium fabric usage is one of the core elements to ensure high quality that matches or surpasses industry standards. Moreover, they also ensure a clean finish using proper stitchings, high-quality graphic printing, and other methods to ensure there is no compromise in the brand's craftsmanship. 

Release Of LImition Editions

This is one of the greatest methods to grab the attention of fashion enthusiasts, as people crave rarity and uniqueness in their fashion statements. These special releases with limited quality are popular and are sold at higher prices than the others. Today, you can find these limited editions at many trustable online stores like Origins NYC. 

However, also ensure to count on the reliable stores only as many deals in selling fake releases vas well. 

The main reason for KAWS’s success is its artwork on its products. Though the target was to impress fashion enthusiasts, artwork lovers also found the brand a creative addition. This ensured the brand rose to the greatest heights as the audience broadened easily.

Wrapping Up

From graffiti artists to cult toys and then the fashion industry, Brian Donnelly strategically got from nowhere to be the owner of one of the most reputable brands in the world. KAWS clothing stands as one of the popular choices for streetwear, and its popularity is growing steadily towards the upper highs.