Market Overview:
According to this study, the premium hair care market will register a 6.4% CAGR in terms of revenue; the market size will reach USD 30.80 billion by 2028, from USD 19.95 billion in 2021.
Haircare products help men and women in maintaining the health and cleanliness of their hair while also protecting it from injury. Haircare products contain anionic, non-ionic, or zwitterionic surfactants for cleaning. The hair care products including shampoo, conditioner, oil, serum and are available in various forms such as liquid, gel, cream, and lotion. Depending on the type of hair variety of products available in the marketplace for different applications. This contains conditioner for damaged hair and shampoos for dry as well as oily hair. Growing awareness about hair problems people move towards premium product brands such as Kama Ayurveda organic hair color kit, Forest essentials hair cleanser bhringraj & shikakai (Shampoo), these products are expensive but more effective than regular hair care products. Thus, increasing the demand for such products in the projected timeframe.
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Who are the key players operating in the industry?
· St. Botanica (India)
· L'Oreal S.A. (France)
· Johnson & Johnson (US)
· The Estee Lauder Companies (US)
· Unilever (UK)
· Procter & Gamble Company (US)
· Aveda Corp. (US)
· Briogeo (US)
· Living Proof Inc. (US)
· Beiersdorf Group (Nivea)
· John Masters Organic (US)
· GIMME Beauty (US)
· Kao Corp. (Japan)
· Ouai (US)
· Alcora Corp. (US)
The latest research on the Premium Hair Care market provides a comprehensive overview of the market for the years 2023 to 2030. It gives a comprehensive picture of the global Premium Hair Care industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter's five forces analysis, Industry Value chain analysis, and PESTEL analysis of the Premium Hair Care market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind: to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.
Market Dynamics and Factors:
The male, as well as female population, are facing hair issues such as dandruff, hair loss, and greying, thus increasing the demand for premium health care products. Hair loss is one of the most common problems in the world about one-third population experienced hair loss problems. In addition to this fashion trend, people demand hair styling products that accelerate the market growth. Most consumers like to buy organic products because of increasing awareness about the side effects of chemical products. Organic hair care products contain conditioners, shampoos, and serums that hold the majority of the market share. Apart from this rising producer of premium hair care products due to increasing demand for such a product like ‘SP Luxe oil reconstructive elixir for keratin protection’, this is one of the key factors for increasing market growth. Due to the growing internet penetration with several technological advancements, people buying premium hair care products from online retailers also boost the market of premium hair care.
Premium Hair Care Market Report Highlight:
By product, Hair color products are expected to have the maximum market share in the premium haircare market during the forecast period. These products have achieved popularity and visibility, among both male and female customers. Novelty hair colors are popular, trendy, and mostly used product as a fashion statement by men because they have high aesthetic appeal, thus it helps propels the market for premium hair care.
By demography, the women segment is expected to dominate the premium haircare market share during the forecast period. Women have faced a variety of hair problems due to different regions and as compared to men women are more aware of the hair problems, this helps to increase the market for a product due to rising demand among the women
By distribution channel, the Direct sales segment is anticipated high growth in the premium haircare market during the forecast period. Due to the convenience to buy and availability of a variety of brand products, consumer likes to purchase a product online that boost the market by direct sale.
By region, Asia Pacific is anticipated to grab the maximum market share of the premium haircare market over the projected period. This is due to growing awareness about hair issues and booming the growth of the spa business leads to increasing demand for premium hair care products.
Market Segment by Regions and Countries Level Analysis:
§ North America (U.S., Canada, Mexico)
§ Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
§ Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
§ Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
§ Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
§ South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
In April 2022, Kao Corp. Major Japanese personal care corporation launched waterless dry shampoo sheet under haircare brand merit first developed for use in space. This product was developed in a spray and sheet form.
In January 2021, 'GO Colored Purple Shampoo' was launched by St. Botanica. The ultimate premium go-to haircare collection includes GO Purple Shampoo, which is an absolute must-have for bleached hair. It is designed specifically for bleached and blonde hair, and it is a combination of Linseed Oil, Purple Mica, and Sunflower Oil that aids in the long-term maintenance of color-treated hair.
Premium Hair Care Market Segmentation:
By Product
· Hair Oil
· Hair Styling Products
· Hair Color
· Shampoo
· Dry Shampoo
· Conditioner
· Others
By Demography
· Men
· Women
· Children
By Distribution channel
· Supermarkets & Hypermarkets
· Specialty Stores
· Departmental Stores
· Pharmacy and Drug Stores
· Professional Outlets
· Direct Sales
· Others
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Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
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