The latest report by IMARC Group, titled “India FMCG Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The India FMCG market size reached US$ 169 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 210.4 Billion by 2028, exhibiting a growth rate (CAGR) of 22.80% during 2023-2028.

FMCG, or Fast-Moving Consumer Goods, is a critical sector within the consumer goods industry that encompasses products with rapid turnover and relatively low cost. These items are typically those that consumers purchase frequently and consume on a daily or regular basis. FMCG products include a wide array of goods, such as packaged foods, beverages, personal care items, cleaning products, and over-the-counter medications. The significance of the FMCG sector lies in its ability to cater to the essential needs of consumers, making it a resilient and consistently growing industry. Due to its fast-moving nature, FMCG companies face unique challenges, including intense competition, price sensitivity, and the need for efficient supply chain management. Successful FMCG businesses employ strategies that involve effective marketing, distribution, and product innovation to maintain a competitive edge in this dynamic market.

India FMCG Market Size and Trends:

Evolving consumer preferences and a growing inclination toward healthier and more sustainable products are reshaping the FMCG landscape. Companies that adapt to these changes can seize market opportunities. Additionally, the large and youth population of India is a major driver of the FMCG sector. With a burgeoning middle class and increasing urbanization, there is a rising demand for convenience and packaged goods. Other than this, the expansion of distribution networks, including rural and semi-urban areas, has facilitated the reach of FMCG products to a broader consumer base. This increased accessibility drives market growth. Besides this, the proliferation of e-commerce platforms has made FMCG products easily accessible to consumers across the country, even in remote areas. Moreover, government initiatives like "Make in India" and the implementation of the Goods and Services Tax (GST) have positively impacted the FMCG industry by streamlining manufacturing and distribution processes.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/india-fmcg-market/requestsample

Report Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Food and Beverages 
    • Juices and Drinks
    • Tea and Coffee
    • Fresh Food
    • Others
  • Personal Care and Cosmetics 
    • Body Care
    • Hair Care
    • Oral Care
    • Skin Care
    • Baby Care
  • Health Care 
    • Feminine Care
    • Over the Counter (OTC)
    • Others
  • Home Care 
    • Cleaning Products
    • Fragrance
    • Others
  • Others

Demographics Insights:

  • Urban
  • Rural

Sales Channel Insights:

  • Online
  • Offline

Breakup by Region:

  • Maharashtra
  • Tamil Nadu
  • Uttar Pradesh
  • Gujarat
  • Karnataka
  • West Bengal
  • Rajasthan
  • Andhra Pradesh
  • Telangana
  • Madhya Pradesh
  • Delhi NCR
  • Punjab
  • Haryana
  • Others

Competitive Landscape with Key Player:

  • AB InBev India (Anheuser-Busch InBev SA/NV)
  • Amul
  • Asian Paints Ltd.
  • Britannia Industries Limited
  • Coca-Cola India (The Coca-Cola Company)
  • Colgate Palmolive (India) Ltd (Colgate-Palmolive Company)
  • Dabur Ltd.
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited (Unilever Plc)
  • ITC Limited
  • Marico Limited
  • Nestlé India Limited (Nestlé S.A.)
  • Patanjali Ayurved Limited
  • PepsiCo (India) Holdings Pvt. Ltd. (PepsiCo Inc.)
  • Procter & Gamble Hygiene 
  • Health Care Limited (The Procter &Gamble Company)

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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