Do you know the difference between SEO marketing and search engine marketing?seo ranking optimization Search engine optimization is search engine optimization search engine marketing (Seo), which is one of the long-term search engine marketing of Internet marketing, search engine marketing is search engine marketing (SEM). Today, we will cover search engine optimization in a shorter context.

Google uses its own search engine algorithm to judge which pages are good, and constantly improve the ranking of these sites,saas website building so as long as your content is good, even if you are a small and medium-sized enterprise, you can get free natural traffic through search engine optimization. So, whether you are a large enterprise or a small and medium-sized enterprise, or even a one-man company, in the Internet age, you need to understand the operating model of search engine optimization and how to implement these key factors.

What is Search Engine Optimization?

Why websites need to be optimized, and what's in it for you?

The ultimate goal of our website optimization is to promote the website to the first place in the search results, which is why Google will update the search engine algorithm at any time, so that users can immediately find the most representative and relevant answers when searching keywords, so that users can find as soon as possible.

So at this time we go back to think about why the website needs search engine optimization, because we can optimize the website to meet the rules of the algorithm, and finally let our website ranking can be upgraded to the first page of the search results or even the first place, which we can get more free traffic from the search engine.

The benefits of implementing SEO for smes include:

Get free traffic: When your page becomes the first, you can get huge traffic through the search engine, which will search for this target keyword customers, will find your website through the search engine, and then get the purchase of products or services. Therefore, as long as you continue to do a good job of search engine optimization, you can continue to get free natural environment traffic, which is very helpful for enterprises in the long run.

Reduce advertising costs: Online marketing is more than just search engine optimization, you can also get more traffic by running paid ads. Today, advertising revenue is increasing no matter what platform you want to advertise on. So while businesses can place ads on Google ads, Facebook ads, and even Instagram ads, the cost per user is getting higher and higher. In the case of SEM advertising costs continue to rise, the benefits of search engines for free traffic clearly become your advantage.

Build your brand corporate awareness: The advantage of website optimization is to be able to expose your website, so that more people can see your website, so that in addition to the vast benefits of your website traffic, over time also let people have more trust in your brand, and even in related fields, let users feel that your website has "authority", as long as it is related to the topic or question, Most people will see you as a trusted brand, will choose your product or service first, and even ask for your help.

What is Search Engine Optimization?

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