Site optimization is an important work after the construction of the site, site optimization to a large extent determines the success or failure of the site. In fact, site optimization is not very difficult, but the workload is relatively large,优易化 so what are the benefits of site SEO optimization? How to optimize the site?

What are the benefits of site SEO optimization?

1. Through SEO pre-site optimization enterprises can get effective methods to help students solve the problems left by the production of the site in the early stage. By using this kind of pre-site optimization we can provide help to restore the website to the condition that search engines are most able to crawl and search. By learning this way of effective pre-site optimization, even if the subsequent keyword optimization has not yet a start social services, can improve make the site in the search engine on the top of the list.

2. Through SEO optimization, has been to help the website for website promotion, brand marketing, soft text marketing, blog marketing, community marketing, etc.. The keyword effect is not limited to the final website. Keywords are only a measure of the effect brought by SEO optimization. True optimization is optimization from the inside out, and SEO optimization really does that. We believe that SEO optimization focuses more on all the effects of the completed optimization. Such effects include both established economic effects and additional effects.

3. While doing SEO optimization, the weight of the website will continue to increase. In addition to ranking for keywords in the specified search engines, the overall weight of the website will also rise, bringing with it the benefit that the website's ranking in other search engines will increase dramatically. This will also increase the number of views on the website, making it far more profitable than expected.

4. Websites that are optimized through SEO have relatively stable rankings and better overall benefits. If the website is optimized through regular SEO and made ranking promotion, then the ranking of the website will be relatively stable. Such a website only needs proper updating and maintenance, the website will make the website's ranking in the search engine remain stable. The results of SEO optimization are relatively long term compared to competitive rankings.

How to do a good job of website optimization?

1. Do a good job of enterprise website keyword positioning, which is a very important part of our work for SEO, website keyword positioning system includes: keyword Baidu index, competitor situation analysis, keyword layout, keyword and website information relevance analysis. In the selection of website keywords is nothing more than a few aspects of the idea: select and website research content and related keywords; select the market competition is small and index keywords; select the keywords that students can achieve the conversion; the characteristics of the search keywords in different combinations; the choice of the right keywords can make your optimization issues more scientific and effective, more useful!

2. website for the structure of continuous optimization, the site's framework must be more in line with the Chinese search engine crawling habits, the best framework is to remove some of the bad environment design, to achieve a tree-like directory structure, site navigation and links can be optimized.

What is the specific meaning of "breadcrumbs" for internal optimization?

It only applies to websites, if you set up a reasonable breadcrumbs, in order to know where you are when browsing the web page, you will not get lost when browsing the web page content, in order to facilitate the user to return to higher directories or click on lower directories, the specific roles are as follows.

Users won't get lost in your website, know clearly where the user is and where the current page is in the whole website.

Can well show the structure of the site hierarchy, users can quickly learn and understand the content and organization of the site in a short period of time, so as to form a good sense of location, greatly increasing the user experience.

Can develop quickly and accurately find the entrance of other countries at all levels of columns, saving users can operate

3. Website page optimization, if each page can bring traffic, then your website is a successful website. For example: page title, description tags, H tags: H1 page content tags, H2 page related tags, picture descriptions, link descriptions and so on.

4. Website content updates, regular updates to the website content is very popular with search engines. So you need to arrange the website content release time. Link layout refers to the entire website in series, so that the spider is free to climb, no dead ends, so that the spider knows the importance of keywords and content of each page.

5. The construction of external links. Good wine is also afraid of the deep alley, the role of the chain is not only to improve the search weight of the site, not only to improve the ranking of a keyword. A high-quality external links can bring huge traffic for your website.

Website for optimization in fact, we are mainly concerned about the optimization of research methods, need to pass some skills and time, must be a combination of internal and external environment of the website, then students will greatly improve our optimization teaching efficiency as well as purpose.

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