What is SEO? Or what is SEO?I believe this is the answer everyone who wants to learn SEO or is related to IT industry wants. In a nutshell, it is search engine optimization.

For SEO, it is the on-site or off-site optimization of a website according to user needs and search engine algorithms,you find so that the website is more in line with search engine crawling, inclusion, indexing, and ranking, more able to solve user problems, and more enjoyable to the users, thus improving the ranking of the search results in the search engines.

SEO has experienced a long time of development, and at the same time with the continuous development of the SEO industry, the year of the external chain is very popular, from the external chain to the content marketing, many SEOer is also gradually by the industry situation into a writing master. From this point of view, many people may think of a problem, that is, SEO is not to send out external links to write soft text? But this point of view is incorrect, do not misunderstand, do not just look at the surface.

From the essence of SEO to extend to speak, for the enterprise, the enterprise is ultimately the purpose of marketing. And yes, SEO is ultimately about marketing. SEO (Search Engine Optimization) that is not done for the purpose of marketing and converting orders is incorrect!

On the road to SEO, in the case of a business, there is always a way to market a business. So what is a business marketing approach?

Business website optimization is a part of the business marketing strategy, which includes six kinds of web strategy, product strategy, price strategy, promotion strategy, channel strategy and customer service strategy. Again, for the SEO industry, we can categorize it into three main groups, including web strategy, product strategy and channel strategy.

1. On-page strategy:

On-page strategy is a very important point in SEO optimization. It is also some of the SEO knowledge points that we often see when we are just starting out in SEO when searching online, such as keyword optimization, site structure, Meta tag optimization, Heading tag optimization, and image Alt attributes, links, and code, and other SEO knowledge. The key purpose of these SEO is to increase search engine friendliness and user experience results. This is part of SEO onsite optimization, so I won't explain it in detail.

2. product strategy:

A company's product strategy focuses on the product's trademark, the positioning of the product's brand, the style of the product's packaging, and the product's life cycle, among many other strategies. The purpose is to make the enterprise stand out in the competitive market through good product strategy, and survive from many competitors. Many SEOers may not quite understand, enterprise website optimization involves product strategy, which does not involve the issue of product design? With us doing SEO (search engine optimization) has what to do?

But for this problem, we can think about the nature of SEO from the previous paragraph. Since we survive on this Internet, of course, we need to have SEO thinking. Because the ultimate goal of SEO still need to marketing for the purpose of only looking at the performance is our real "achievements". For an SEOer, can not only stay in the technical side, can not only stay in the sales design side, must be both. From the example of many successful SEOer can be seen, they are more aware of the market demand, know how to do the product; only know how to market positioning, your SEO technology will not be buried, in order to stand out among the many technicians!

3. Placement channel strategy:

In the website optimization strategy, the previous has talked about soft text is a kind of exert SEO thinking more effective method. But how to choose is also an important issue. Put the way do not need to give you a detailed explanation, but here to give you the advice is not to blindly go to put the soft text, do not blindly choose to put the soft text of the platform. First use a period of time to understand the effect of the platform before making a decision; because now the algorithm is more and more strict, or to be cautious and cautious.

Website SEO is generally divided into off-site optimization and on-site optimization. Based on SEO, the website is analyzed in detail. Just like a person who is sick needs a medicine to be saved. We need to know what disease has been born and what medicine can cure this disease. Through sitemap spider crawl your website, crawl the search engine does not have the content and stored to the major search engines within. This can facilitate customers to solve the problem in a short time.

In summary, I believe we have a clear understanding of what SEO is. SEO should not be misunderstood, but most people do not focus on its essence only. For SEO white people, may take a detour; for SEO bulls, have gone through a lot of detours. In short, the more frustrated you are on the road to SEO, the more courageous you are, not afraid of failure. It is very important to be able to use a reasonable combination of SEO and marketing strategies on the way to future SEO optimization. In addition, SEO resources are also very important and can be said to be a new starting point for breakthroughs in the Internet industry!

So is it hard to learn SEO?

Actually, let's not think of SEO as really hard. As long as you do it yourself step by step, it is not difficult at all. The premise is that you only need to know how to type. Build a website to practice, under normal circumstances about a month can learn. Learning SEO we do not need to learn the point of the gods, the key is to learn to be able to make money on the point, this is the most basic requirement.

So what are the benefits of learning SEO?

First of all, your website can be quickly crawled or indexed by search engines such as Google. Secondly, if your website is well optimized for search engines and meets most of your customers' needs, then your website will be better ranked by search engines. Thus, you will get more natural traffic and save yourself from unnecessary losses.

Search engine optimization actually mimics the ordinary people promoting your website on the web. It improves the ranking of your website on the major search engines, especially on Google. Some people say SEO is free, but it is not.SEO takes a lot of time and money. And it must be adhered to in the long run is better and more sustainable than the paid bidding rankings. In the short term, of course, bidding is more effective. So you have to be persistent to learn SEO.

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