It is said that the Search Engine Optimization industry has fallen behind.sem company singapore Why do you say that Search Engine Optimization is bad?

SEO is dying, or SEO is dead.You Find Singapore I have been listening to the voice for 7 or 8 years, but so far we still have a large number of SEO practitioners who can engage in SEO work, and many small and medium-sized enterprises need SEO development.

In order to explain the Search Engine Optimization,sem company singapore the author gives an answer from three dimensions: the difficulty of Search Engine Optimization operation, the channel of traffic acquisition and the current situation.

the difficulty of SEO operation

At this level, Seo specifically refers to domestic search engine optimization for Baidu.

If the Search Engine Optimization is not good, just before the publication of the article, the Search Engine Optimization chain operation method is not good, does not mean that the Search Engine Optimization is not good. Most people do Search Engine Optimization the old-fashioned way, but no, say no. I don't have even the most basic self-knowledge.

With the continuous innovation and development of information search engine technology, search engines must become more and more intelligent and efficient in identifying research contents, links and user management behaviors (it is not excluded that a search engine will become more and more rogue in the face of financial risk pressure of enterprises). So, how to use the technology of 10 years ago to do what we do today? It's not that SEO is getting harder and harder, but that these people can't keep up with the times.

This is understandable, of course. Unlike Taobao stores, Xu has a special official school that teaches you how to run a store and manage a store. Although Seo does not, the number of people who learn these techniques is not only small, but most also make a lot of money.

Therefore, although SEO can be exposed to fresh knowledge, not everyone has the ability to turn knowledge into operational solutions. As a result, search engines are constantly updating their own algorithms and logic, but the knowledge in the minds of practitioners has never been updated. It's getting harder and harder to do the final SEO, and more and more traffic is lost, and then they change careers, quit jobs and even get laid off.

Traffic acquisition channels

With the rise of mobile Internet, search engine in the PC era as the role of traffic input to a certain extent has been weakened.

At the same time, the way to obtain traffic is differentiated by multiple platforms, and the cost of obtaining traffic is becoming more and more expensive. SEO is one of the free ways to get massive traffic through search engines. If it does, it‘s definitely the biggest channel.

In the current network traffic market, large-scale traffic management is not difficult to obtain, difficult is how much money you can do? Can I take over the input-learning-output ratio from the final costing exercise?

In addition, Xu is talking about search ranking. Wechat search, APP search, Zhihu search, Weibo search, Little Red Book search, tiktok\\u002F headline search, QQ group search ... Aren't these all searches? You can go up through SEO technology. Solving this problem is much easier than Baidu's technical problems!

Where there's a search, there's a Search Engine Optimization!

The more expensive the traffic, the more valuable SEO is. Because you get high-precision, user-initiated free traffic. Your cost comes from labor!

Current business view

Terms such as data-driven, fine-grained operations continue to permeate the corporate workplace. Product-oriented, content-oriented, operation-oriented, data-oriented enterprises continue to evolve. Once upon a time, most businesses served emperors.

There are also traffic enterprises, but most of them are to b enterprises. Getting traffic, getting clues, sales intervention and single transformation are traffic thinking.

In combination with a point I said in 1, how many people can not do SEO transfer, these people with Seo is dead voice continue to develop and spread. Let too many causes to avoid, willing to be overwhelmed?

Fortunately, they have much less impact on our competitors in the search engine optimization market.

Finally, it is also a black hand in the industry in the face of interference from some domestic corporate service providers, notably Baidu's government, in search ranking algorithms.