Market Outlook

Whey Market is expected to grow at a CAGR over 8.76% post of 2030, Global which contains information from 2023 to 2030 Whey accounts for almost 20% of the protein content of cow’s milk and is considered beneficial for the human body. It offers numerous health advantages such as building muscles, promoting fat loss, repairing muscle tissues, reducing stress and inflammation, lowering blood pressure and cholesterol levels, preventing diseases, and promoting overall health. Some of the factors augmenting the demand for whey protein are inflating disposable incomes, rising demand from developing markets, and the emerging trend of consuming protein-based drinks.

Due to the rising prevalence of lifestyle diseases and growing health awareness among consumers, people are now joining gyms and fitness centers. As protein supplements are often recommended in these centers, the demand for whey protein is increasing at a rapid pace. As whey protein possesses anti-bacterial and anti-hypertensive properties, it finds applications in the food industry for preparing snacks, cereals, chocolates, beverages, infant formula, dairy products, and bakery items. With the rising global population and changing dietary habits of people, the food industry is experiencing a robust growth, which in turn, is catalyzing the growth of the whey protein market.

Unlike other dairy products, the shelf life of whey protein is comparatively higher, owing to which it can last for months while retaining its original properties. In addition to this, as whey protein is generally available in a powdered state, it can be easily transported from one place to another.

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Market Segmentation:

According to the latest Whey Market report, the global market has been segmented into type, applications, end-user, distribution channel, and regional basis. The type section divides the global market into four sections: whey protein concentrate, whey protein isolate, hydrolyzed whey protein, and others. The market is divided into four parts with the application sections: practical food varieties, utilitarian refreshments, dietary enhancements, and others. With the end-user sections, the global market is divided into three parts: food and drinks, well-being enhancements, and drugs. According to the distribution channel, the market has been divided into immediate and roundabout. On a regional basis, the market is further divided into five sections Asia-Pacific, Europe, North America, South America, and Middle East & Africa.

Regional Analysis:

Multi-functionalities associated with the whey protein concentrate, such as easily digestible, efficient processing, and economic applications, have been a few major factors augmenting the market growth in the country. Moreover, with the increased consumption of sports nutrition among youth, the demand for WPCs has risen attributed to its wide application in the segment. In addition, whey protein offers a cost-effective alternative to formulate caramels with excellent process ability and good eating quality, increasing the desirability of the ingredient.

The younger generation in several regions is increasingly gaining interest in sports and fitness activities, which is booming the demand for sports nutrition. Further, sports drinks with incorporated whey protein have been gaining momentum in recent years. The concept of sports drinks is relatively new to Indian consumers. Still, with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high growth rate, in terms of both value and volume, in the recent past. This resulted in new product launches, and many companies are investing in research and development to reach the consumer’s demand.

Industrial News:

The whey market is highly fragmented due to the prevalence of a largely unorganized sector. Several small and international players are involved in the manufacturing and distributing of whey protein ingredients in the country. Manufacturers focus on product innovation and advertising their products through fitness enthusiasts across the country.

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