A customer journey includes how a customer goes through various stages of interaction when they first land on your website or mobile application. The journey starts right from the moment a customer spots they have a requirement and ends with purchasing the product or service. 


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It entails leveraging advanced technologies and channels to ensure seamless and personalised interactions across mobile apps, websites, social media platforms, email, and more. By delivering standout experiences, businesses attract new and retain existing customers while minimising customer complaints and service costs.  


Know More: Tips to Digitize Customer Journey