Influencer marketing has been growing steadily around every marketer executing some influencer marketing campaign tactics. It’s no wonder the number of influencers will surge yearly. 

And why not? It has proved to be effective at generating conversions and sales. However, there’s a catch. Though the industry is evolving, it isn’t without difficulties. About 67% of brands are thoughtful of influencer fraud, and around 30% of advertisers have challenges calculating their campaign’s ROI. 

Other common problems contain discovering the right influencers and understanding the suitable compensation. 

Read More: AI in Influencer Marketing