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Salesforce MKT-101 Exam Syllabus Topics:

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q149-Q154):

NEW QUESTION # 149
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

• A. Refresh Mobile Filtered List and Outbound Send
• B. Import Mobile Contacts and Send SMS
• C. Import Mobile Contacts and Outbound Send
• D. Refresh Mobile Filtered List and Send SMS

Answer: D

NEW QUESTION # 150
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers

• A. Responses are not sent within the Conversation Window.
• B. Next keyword was not specified on the outbound message.
• C. Responses are not sent within 24 hours of the outbound message.
• D. Response contained "stop" in the message content.

Answer: B,C

NEW QUESTION # 151
If you don't have the option for offline tactics what could you consider? (Select 3)

• A. Registration with incentive on website
• B. Require email to create an account on website
• C. Promote content via social media that does not requires email registration to access
• D. Drive online loyalty program registration requiring email address

Answer: A,B,D

NEW QUESTION # 152
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber's engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A. Predictive Email
• B. Journey Builder
• C. Automation Studio
• D. Scheduled Email Sends

Answer: B

NEW QUESTION # 153
NTO email teams creating a reusable content block for its deals to run with campaign, NTO
will cross promote these campaign in other emails in a single column content area this content
will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A. create a free flow content block that accommodates text and images
• B. create a text content block that accommodates text
• C. Create an image content block that accommodates pictures
• D. create an html content block and code the content by hand

Answer: A

NEW QUESTION # 154
......

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